LifeMiles and VMLY&R COMMERCE Are a Success Case in Philip Kotler's New Book Marketing 5.0

VMLY&R COMMERCE Colombia is part of Philip Kotler's latest book: Marketing 5.0 Technology for Humanity, with the success case of his client LifeMiles. It is an academic case that brings together creativity, data and marketing strategies for building better results.

VMLY&R COMMERCE Colombia and its client LifeMiles have been working in the construction and constant improvement of a data-driven marketing strategy. This model has allowed LifeMiles to grow and optimise its resources through the systematisation and analysis of databases. The case unifies creativity, data, and marketing strategies to deliver better results. 

This project addresses the construction of data ecosystems to optimise marketing strategies, as well as the use of creativity as a tool to deliver conversion regardless of moment or channel. VMLY&R COMMERCE Colombia calls the latter Creative Commerce, a series of models from which it offers solutions to various lines of service, product, and businesses. This being the value proposition that has been launched globally and that, in Colombia´s market, started with clients such as adidas, Philips and LifeMiles.

Thanks to the joint work, the two brands are a success case in Philip Kotler's new book, Marketing 5.0 Technology for Humanity. This is an academic project that closes the author's trilogy where he presents a reading on the possibilities of technological development to meet the material needs of consumers, while at the same time, a possibility to promote the construction of solutions to the problems affecting the global society. Get to know more about LifeMiles case in this link.