Lifelong Crush Announces Four New Hires

Lifelong Crush, the wholly owned subsidiary of Broken Heart Love Affair, continues to build its crush-worthy team with four new hires in creative, strategy and social community management.

The creative team has grown to include two creative directors. 

Previously at Media.Monks, Marcelo Mariano is a digital designer and true craftsman passionate about both concept and production. He has worked in the Brazil, US and Canadian markets and his work has been recognized at Cannes, One Show, and Lürzer's Archive. 

Julie Martinson has spent the past 15 years as a copywriter creating trend-forward content for some of the world’s biggest brands. She joins Lifelong Crush from ‘The Kitchen’, Kraft Heinz’s dedicated social and digital team, where she was integral to building the brand’s ‘content at the speed of culture’ approach. 

On content strategy and delivery, the agency has added more talent.

Joining from Rethink, Savannah Onofrey harnesses her background in social, influencer and brand strategy to focus on content planning and digital strategy. With her diverse multi-pronged experience, she is uniquely poised to drive relevance and value for brands. 

Social media specialist Caleigh Smith has a multi-disciplinary skill set which includes SEO, analytics, social community management and social-based research. Most recently at Lg2, she worked on a wide range of brands from food to retail and not-for-profit.

 “What we have seen in the past year is that the world of content is very much a sea of sameness. The brands doing it right are breaking out of that and living on the edge of culture and trends,” said Caroline Kilgour, managing director of Lifelong Crush.  Adding, “if anyone can deliver that for clients, it’s this group. As part of the Broken Heart Love Affair family, we are bringing the calibre of creativity and strategy to content work, that Broken Heart Love Affair brings to brand work.  We are single-mindedly focused on constantly elevating our capabilities and innovating in this fast-changing space and these new hires reinforce our commitment to this focus.”