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‘Life is Magnifique’ Second Phase Launched

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The new campaign from Sofitel and BETC comes in the form of a travel journal

‘Life is Magnifique’ Second Phase Launched

 

Sofitel and its agency BETC have launched the second phase of its ‘Life is Magnifique’ advertising campaign.
 In the form of a travel journal, the new Sofitel advertising campaign highlights the brand’s flagship hotels, giving a glimpse of each site’s personality.
 
Sofitel hotels: the main actors in the advertising campaign
 
Kenzo Takada’s green Zen world at Sofitel So Mauritius. The monumental architecture at the Sofitel in Chicago. The high fashion spirit at Sofitel Paris Le Faubourg...
Unlike what you’d expect from a large hotel chain, each Sofitel hotel is unique and inspired by local traditions and culture.
 
“The hotels are the heroes of this campaign; each one writes a chapter of Sofitel’s history,” explained Geoffray Maugin, the brand’s International Marketing Director. The previous campaign, produced with the talented photographer Tim Walker, enabled the brand to position itself in the world of luxury.
 
 
“The repositioning was a success, and now we want to give a different view of Sofitel. Today we are providing concrete proof, with a collection of luxury hotels around the world,” he added.
 
The campaign is in the format of a classic handwritten travel journal, complete with souvenirs like Polaroid photos, luggage tags, and hotel business cards, all framed in a Moleskine notebook.
 
French elegance on the international scene.
 
Sofitel is the only French luxury hotel chain found on all continents, with 120 addresses in nearly 40 countries (with over 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to the needs of all modern luxury hotel customers looking for aesthetics, quality and excellence. Whether it is located in the heart of a major metropolis such as Paris, London, New York, Shanghai or Beijing, or nestled in the landscape of Morocco, Egypt, Polynesia or Thailand, each Sofitel provides a true experience of the French “art de vivre”.
 
 
Credits
 
Client: Sofitel
Agency: BETC & Le Nouvel Opéra
Agency Management: Marielle Durandet, Emmanuelle De Montesson & Pauline Filippi (BETC) Gilles Soulier & Fanny Magrin (Le Nouvel Opéra)
Creative Director: Gilles Soulier
Art Director: Laurent Picard
Assistant Art Director: Geoffrey Massonnaud
Copywriter: Gauthier Berdeaux
Media Planning: Gauthier Berdeaux
Photographer: Francois Halard, Alexia Silvagni & Kanji Ishii
Art Buying: Fanny Magrin
Production: Le Nouvel Opéra

 

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BETC Paris, Tue, 25 Sep 2012 14:54:36 GMT