Life Insurer Beagle Street Appoints Creature for Brand Strategy and Launch Campaign

Pioneers in accessible, digital-first life cover, Beagle Street has appointed independent creative agency Creature to further strengthen its reputation as a category disruptor. Having left incumbent Above + Beyond, who were instructed in 2018, Beagle Street is seeking a fresh positioning and communications platform for the brand, which will be launched in the coming months.

Dan Cullen-Shute, CEO of Creature said: "We’ve long stood by our view that insurance isn’t just for City brokers - it’s about valuing the things we all take for granted. And that’s never truer than when it comes to life insurance. We are so pleased to be partnering with the brilliant team at Beagle Street to capture the excitement and ambition that comes from a team whose business it is to protect lives, in all their wonderfully magical and mundane glory.” 

Sarah Martin, associate director of marketing and distribution, added: “Creature really stood out to us as not only was its strategic thinking very strong, which showed that the team understand our category and target customers, but the creative ideas hit the mark too. We’re excited to be working with such a clever and creative bunch.”