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Life Happens In Bacon's New IKEA Film

Creative 658 Add to collection

The first film in the campaign won Epica gold last week in Amsterdam

Life Happens In Bacon's New IKEA Film

IKEA´s “Where Life Happens” campaign, which strives to to be more close to reality than the glossy advertising aesthetics, has got a lot of positive publicity since it got released. 

The first film - “Every Other Week” - which introduced the campaign, won Epica gold last week in Amsterdam and has now received a sequel entitled “A good listener”. 

This time IKEA touches on the reality that a lot of parents face every day. 

The film portrays a father who fights to get through to his teenage daughter who is dealing and struggling with problems you have as a teenager AND when you feel like the world and foremost your parents, don´t understand a thing. 

view more - Creative
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Advertiser: IKEA

Post Production / VFX

Colourist: Hannibal Lang

Post Production Company: Bacon X

Producer: Helena de Brun

VFX Supervisor: Jonas Drehn & Jan Tvililng

Production Company

DOP: Mattias Rudh

Executive Producer: Ylva Axell

Producer: Joel Rostmark

Production Company: Bacon


Editor: Nikolaj Monberg

Creative Agency

Art Director: Jesper Holst

Copywriter: Mark Ardelius

Creative Agency: Åkestam Holst

Producer: Leila Widgren

Genres: Storytelling

Bacon , Thu, 24 Nov 2016 14:26:11 GMT