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Life Can Be 'Electro-Happy' in BETC Paris' Spot for Citroën

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LA PAC's Big Red Button directs joyful campaign

Life Can Be 'Electro-Happy' in BETC Paris' Spot for Citroën

A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with agency BETC.

In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort on the daily lives of owners of the electric Citroën ë-C4.

This campaign will go live on TV and digital to support the sedan and emphasise the brand's electric shift.

Directed by British directing duo Big Red Button (LA PAC), the film will be accompanied by an integrated media campaign.

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Campaign: Electro-happy

Advertiser: Citroën

Brand Managers: Laurent Barria, Bruno Gisquet, Sylvain Peraldi, Sandrine Delouche

Ad Agency: BETC

Agency Manager: Mehdi Benali, Julien Grimaldi, Meriem Saadoun, Iliana Roussev, Audélia Hareux

Executive Creative Director: Stéphane Xiberras

Creative Director: Guillaume Rebbot

Copywriter: Arthur Cieutat

Art Director: Nicolas Amiard

Assistant Art Director: Eloise Levêque

Creative Producer: Morgane Bohn

Strategic Planner: Philippe Martin-Davies

Production Company: LA PAC

Director: Big Red Button

Executive Producer: Jerome Denis

Production Director: Ben Krecke

Sound Company: GUM

Genres: Comedy

Categories: Automotive, Cars

BETC Paris, Mon, 28 Feb 2022 15:15:15 GMT