BETC Paris
Mon, 28 Feb 2022 15:15:15 GMT
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Life Can Be 'Electro-Happy' in BETC Paris' Spot for Citroën
LA PAC's Big Red Button directs joyful campaign
A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with agency BETC.
In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort on the daily lives of owners of the electric Citroën ë-C4.
This campaign will go live on TV and digital to support the sedan and emphasise the brand's electric shift.
Directed by British directing duo Big Red Button (LA PAC), the film will be accompanied by an integrated media campaign.
view more - Creative
CREDITS
Campaign: Electro-happy
Advertiser: Citroën
Brand Managers: Laurent Barria, Bruno Gisquet, Sylvain Peraldi, Sandrine Delouche
Ad Agency: BETC
Agency Manager: Mehdi Benali, Julien Grimaldi, Meriem Saadoun, Iliana Roussev, Audélia Hareux
Executive Creative Director: Stéphane Xiberras
Creative Director: Guillaume Rebbot
Copywriter: Arthur Cieutat
Art Director: Nicolas Amiard
Assistant Art Director: Eloise Levêque
Creative Producer: Morgane Bohn
Strategic Planner: Philippe Martin-Davies
Production Company: LA PAC
Director: Big Red Button
Executive Producer: Jerome Denis
Production Director: Ben Krecke
Sound Company: GUM
Genres: Comedy
Categories: Automotive, Cars
BETC Paris, Mon, 28 Feb 2022 15:15:15 GMT
