Thu, 03 Sep 2020 16:06:58 GMT
The campaign, which consists of two spots, one featuring Belgian comedian Serine Ayari, the other one consisting of Zwangere Guy, the iconic flemish rapper and Frederik Willem Daems, a Belgian writer.
Both spots consist of dark lighting giving a mysterious tone. It creates an immense intrigue at what they are looking at so carefully, and with such interest. The tension is built by the use of the slow tracking shot that begins with an extreme close up, and is slowly being pulled away, which lets us discover the atypical environment. These dramatic shots are cut with archive footage which breaks the moody atmosphere but gives power to the storyline. It is accompanied by a VO with the talent in question - reminiscing about their past, who they are, and what drives them. Finally we understand that they are watching, and what they have been captivated by, is Canvas.
Canvas used these three characters, as it shows diversity, uniqueness and fearless people, which is representative of the brand.
'Sooner or later, you’ll watch Canvas'
Czar produced the campaign with Mutant.
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Creative Director: Odin Saillé
Creatives: Usman Abdul, Thomas Thysens
Creatives: Johan Van Oeckel, Olaf Meuleman
Agency Producer: Emilie Kino
Director / DOP: Lieven Van Baelen
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
Art Director: Geert Paredis
Post production: Czar.be
Editor: Manu Van Hove
Grading: Olivier Ogneux
Online: Dries Derycke
Post Producer: Bieke De Keersmaecker
Music: Daniel Lacksman
Sound design and mix: Klankwerk – Thomas Houthave
Genres: People, Storytelling, Dialogue, Drama
Categories: Media and Entertainment, TV and RadioCzar BE, Thu, 03 Sep 2020 16:06:58 GMT