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Lieven Van Baelen Captures the Power of the Storyline for Belgian TV Channel Canvas 

Creative 79 Add to collection
Produced by Czar, the films follow three diverse characters captivated by the television channel
Lieven Van Baelen Captures the Power of the Storyline for Belgian TV Channel Canvas 

The campaign, which consists of two spots, one featuring Belgian comedian Serine Ayari, the other one consisting of Zwangere Guy, the iconic flemish rapper and Frederik Willem Daems, a Belgian writer.

Both spots consist of dark lighting giving a mysterious tone. It creates an immense intrigue at what they are looking at so carefully, and with such interest. The tension is built by the use of the slow tracking shot that begins with an extreme close up, and is slowly being pulled away, which lets us discover the atypical environment. These dramatic shots are cut with archive footage which breaks the moody atmosphere but gives power to the storyline. It is accompanied by a VO with the talent in question - reminiscing about their past, who they are, and what drives them. Finally we understand that they are watching, and what they have been captivated by, is Canvas.

Canvas used these three characters, as it shows diversity, uniqueness and fearless people, which is representative of the brand.

'Sooner or later, you’ll watch Canvas'

Czar produced the campaign with Mutant.


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Client 

Client: CANVAS

Agency 

Agency: Mutant

Creative Director: Odin Saillé

Creatives: Usman Abdul, Thomas Thysens

Creatives: Johan Van Oeckel, Olaf Meuleman

Agency Producer: Emilie Kino

Production 

Production: Czar.be

Director / DOP: Lieven Van Baelen

Executive Producer: Eurydice Gysel

Producer: Maarten De Sutter

Art Director: Geert Paredis

Post Production 

Post production: Czar.be

Editor: Manu Van Hove

Grading: Olivier Ogneux

Online: Dries Derycke

Post Producer: Bieke De Keersmaecker

Music: Daniel Lacksman

Sound design and mix: Klankwerk – Thomas Houthave

Genres: People, Storytelling, Dialogue, Drama

Categories: Media and Entertainment, TV and Radio

Czar BE, Thu, 03 Sep 2020 16:06:58 GMT