Mon, 05 Nov 2018 11:42:56 GMT
Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’.
Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable occasions each with their own comedic twist to bring a humorous angle to the series.
The overarching theme of ‘Upgrade Your Christmas’ provides the framework for the imaginative scenarios the adverts portray, illuminating how the best way to upgrade your festive celebrations is to explore the delicious delights Lidl has on offer, rather than going to any extremes.
The spots imagine scenarios where Lidl customers have nailed Christmas so well with Lidl food that they have got cocky and gone too far on other extravagances like a cul-de-sac ice rink, a dining room orchestra, an A-list pantomime star, a giant Christmas tree, imported Arctic snow and reindeer grazing by the dinner table.
Rooted in consumer insight, the strategy is based around the fact that families no longer feel they have to shop at expensive grocery retailers to get the quality they want and expect at Christmas. The spots also portray the brand’s eclectic array of festive food and drink, ranging from premium gins, vegetarian options and party food to the full Christmas dinner spread.
Ryan McDonnell, commercial director at Lidl UK, said, “Christmas is a time to go the extra mile when treating friends and family, and with this series of adverts we want to demonstrate that Lidl is the only place to properly upgrade your festive celebrations. Our classic humour and imagination run through the series, providing Lidl laughs and mouth-watering products to marvel at.”
TBWA\London’s chief creative officer, Andy Jex, added: “Ahh! Christmas, you gotta love it - you go all in with the Lidl Deluxe range, then get completely carried away with yourself and get a snow cannon for the garden and a real reindeer for the dining room. It’s easily done!”
Colourist: Lewis Crossfield
Post Production Company: Electric Theatre Collective
Producer: Arianna Maniscalco
VFX: Tom Humphreys, Aitor Arroyo, Billy Stockwell, Bob Wolf
VFX Supervisor: James Belch
Director: Michael Clowater
DOP: Richard Mott
Producer: Jason Scanlon
Production Company: Smuggler
Sound Design: Parv Thind @ Wave
Editors: John Smith @ Whitehouse Post
Account Director: Jessica Torode
Account Management: Alex Austin
Assistant Producer: Joss Haynes
Business Director: Frank Morris
Chief Creative Officer: Andy Jex
Creative Agency: TBWA\London
Creatives: Ben Brazier & Johnny Ruthven
Senior Account Manager: Ben Trenchard
TV Producer: Malika Patel
Genres: Music & Sound Design, Comedy, People, Tabletop
Categories: Supermarkets, Retail and RestaurantsTBWA\London, Mon, 05 Nov 2018 11:42:56 GMT