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Liberty Mutual Remains Comically Transparent with New Home Insurance Print Ads

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The print executions are part of Liberty Mutual’s recent 'Something to Help You Remember' campaign developed by Goodby Silverstein & Partners NYC

Liberty Mutual Remains Comically Transparent with New Home Insurance Print Ads
Liberty Mutual is continuing its comically transparent new home-insurance campaign with print ads in the New York Daily News and the New York Post. The ads are more than a little bit redundant, which is exactly the point. Liberty Mutual knows that repetition can help customers remember a brand message, and they aren’t afraid to say so...again and again.

The print executions are part of Liberty Mutual’s recent 'Something to Help You Remember' campaign for home insurance. Developed by Goodby Silverstein & Partners NYC, the campaign is refreshingly honest about its intent to use some very well-established advertising tactics to get customers to remember one thing: Liberty Mutual customises home insurance so you only pay for what you need.

The TV spots that launched in November featured common commercial tropes in some very uncommon ways including massive stunts, the most physical comedy and the most tug-at-the-heartstrings nostalgia you’ve ever seen in an insurance campaign.

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Client

Client: Liberty Mutual Insurance

CMO: Jenna Lebel

AVP, Brand Strategy & Advertising: Sean Kelleher

Director, Advertising: Jenna Meixner

Program Manager, Broad Reach Marketing: Abby Muti

Program Manager: Carolyn Mitchell

Agency

Agency: Goodby Silverstein & Partners

Chief Creative Officer: Margaret Johnson

Executive Creative Directors: Danny Gonzalez and David Suarez

Creative Director: Cam Miller

Art Director: David Spradlin

Copywriter: Craig Shervin

Account Services

Managing Partner: Brian McPherson

Group Account Director: Chris Ferko

Account Director: Katie Lancaster

Account Manager: Crystal Chan

Assistant Account Manager: Brittany Ryley

Brand and Communication Strategy

Head of Brand Strategy: Bonnie Wan

Head of Communication Strategy: Christine Chen

Group Communication Strategy Director: Dong Kim

Group Brand Strategy Director: Katie Coane

Brand Strategist Director: Harper Bokum-Fauth

Research Data & Analytics Strategy Director: Lauren Adrover

Brand Strategist: Chelsea Bruzzone

Business Affairs

Director of Business Affairs: Judy Ybarra

Sr. Business Affairs Manager: Anna Diokno

Production

Co-Director of Production: Leila Gage and Margaret Brett-Kearns

Director of Graphic Services: Jim King

Production Artist: Evra Liao

Genres: Comedy

Categories: Insurance, Finance

Goodby Silverstein & Partners, Thu, 18 Feb 2021 11:49:34 GMT