Liberty Hsu Joins Isobar Asia Pacific

To further strengthen creative leadership and boost strategy across the region, wwwins Isobar Taiwan has announced the appointment of Liberty Hsu as Executive Creative Director, effective immediately. With an ongoing ambition to hire pioneering talent with both traditional and digital experience, Isobar’s latest creative hire follows the recent appointments of Graham Kelly, Regional Executive Creative Director of Isobar APAC and Nick Bailey, Executive Creative Director of Isobar in the UK.

Reporting to Freda Shao, Managing Director of the agency, Liberty will lead the creative teams and take responsibility for the quality of the creative product across various client brands. She will also work closely with Peter Shen, Chief Creative Officer of wwwins Isobar China/Taiwan, strengthening the agency’s creative offering in collaboration with the China team, to form a creative powerhouse. 

Having previously worked as Creative Director for DDB and McCann Erickson and also held senior creative roles at Saatchi & Saatchi and JWT in Taiwan, Liberty has over 20 years’ experience in the advertising industry, working across renowned clients such as Coca-Cola, HSBC, Unilever, Taiwan Tourism Bureau, Johnson & Johnson and KLIM (Nestlé). She has been recognised at various award shows, including winning the Times Asia-Pacific Advertising Awards and 4A Yahoo! Creative Awards.

“Achieving success in an era of digital convergence is our focus; at Isobar we create irresistible ideas combining creativity, planning, technology and data to connect brands with their customers. Creativity plays a vital role in bringing our communication strategies to life and Liberty has a record of producing brilliant creative work,” Freda Shao said. “We are thrilled to have a strong and charismatic leader to head up the creative team, and I believe with Liberty’s inspiration we will bring further innovative and exciting ideas to our clients,” she added.

Liberty Hsu said, “I’m looking forward to working with the multi-talented, passionate team at Isobar. I believe that by leveraging creative content with technology, we can create work that truly resonates with consumers and inspires our clients in today’s multi-screen world.”