LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase six bottles of LIAR wine, and get a free bottle sent to an ex-partner.
The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: ‘Enjoy this fruity and fresh white Merlot as a metaphor of our time together.’
LIAR wine is the provocative wine that launched on 31st January 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines.
Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”
About the promotion
Buy a box of LIAR wine (six bottles) and you’ll get one free bottle sent to a different address of your choosing. The promotion is valid as of now and ends at midnight (00:00 CET) on the 14thFebruary 2020.
The Valentine’s Day offer is only available in the EU and the United Kingdom. For regular purchases global distribution is offered.