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LIAR Wine is the Perfect Gift for Your Ex This Valentine's Day

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The campaign follows on from its launch on Brexit Day
LIAR Wine is the Perfect Gift for Your Ex This Valentine's Day

LIAR, the craft white wine made of red Merlot grapes, is launching a tongue-in-cheek Valentine’s Day promotion - purchase six bottles of LIAR wine, and get a free bottle sent to an ex-partner.

The newly-founded company based in Italy explains that Valentine’s Day is not only a day to celebrate with your partner, but also a time to remember that ex lover who left you with lasting memories. By sharing a free bottle of LIAR wine with a customer’s ex of their choosing, the company is helping to send a symbolic message: ‘Enjoy this fruity and fresh white Merlot as a metaphor of our time together.’ 

LIAR wine is the provocative wine that launched on 31st January 2020 – the momentous Brexit day – garnering the attention of both the creative and wine industries and making press headlines.

Friends and co-founders Curro Piqueras, Lorenzo Foffani, Jaime Azurmendi and Guglielmo Foffani say: “Whilst the growing trend amongst brands is to achieve greater honesty and transparency, our goal is to own the unexplored territory of lies. The product in itself represents a lie, as it poses as a white wine but is actually made of red Merlot grapes.”

About the promotion 

Buy a box of LIAR wine (six bottles) and you’ll get one free bottle sent to a different address of your choosing. The promotion is valid as of now and ends at midnight (00:00 CET) on the 14thFebruary 2020.

The Valentine’s Day offer is only available in the EU and the United Kingdom. For regular purchases global distribution is offered.

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Categories: Wines, Alcoholic Beverages

lbbonline.com, Tue, 11 Feb 2020 14:32:35 GMT