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LIA Reveals 2017 Branded Entertainment Shortlist


The jury was led by David Kolbusz, Chief Creative Officer at Droga5 London

LIA Reveals 2017 Branded Entertainment Shortlist
London International Awards (LIA) has announced the shortlist for Branded Entertainment.

There are a total of 41 entries shortlisted in Branded Entertainment. The United States dominates with 14 entries shortlisted, followed by Australia and Spain with 4 each.

The Branded Entertainment jury led by David Kolbusz, Chief Creative Officer at Droga5 London, has completed judging. Joining David in judging was Cam Blackley, BMF Australia; Ana Brossa, McCann Barcelona; Sonal Dabral, Ogilvy India; Perry Fair; Jinn Powprapai, CJ WORX; Rafael Rizuto and Jimmy Smith, Amusement Park Entertainment. Together they worked diligently to be sure that the best work was awarded.
Winners for all media will be announced on 1st November. 

To view all Shortlisted entries released thus far with media and full creative credits, click here. 

Branded Entertainment Shortlist 2017 (by country):


McCann Buenos Aires, Buenos Aires:

Augmented Reality for Latam Airlines titled “Christmas Flight”


AIRBAG, Melbourne:

Augmented Reality for Transport Accident Commission Victoria titled “Meet Graham”
Experiential/Live Events for Transport Accident Commission Victoria titled “Meet Graham”

Clemenger BBDO Melbourne, Melbourne:

Experiential/Live Events for Transport Accident Commission Victoria titled “Meet Graham”

McCann Melbourne, Melbourne:

Experiential/Live Events for University of Melbourne titled “Made Possible By Melbourne”


Isobar, São Paulo:

Social Awareness for Mares Filmes titled “Unforgettable Songs”



DDB Canada, Vancouver:

Online Series for Milk West – Youth titled “Snack Time”



FP7/CAI, Cairo:

Music Videos for Coke - Red titled “The Line Up Song”


hasan & partners, Helsinki:

Documentary Short Film for Valio Gefilus titled “The Lick-Hiker's Guide To Inner Strength”


HEIMAT Berlin, Berlin:

Experiential/Live Events for Art Beats Hate 

Ogilvy Germany:

Social Awareness for European Anti-Bullying Network (EAN) titled “Escalating GIFs”



Publicis Italy, Milan:

Online Episode/Special for Renault Scenic titled “Ningyo”


Hakuhodo Inc., Tokyo:

Scripted Short Film for Gravity Daze 2 titled “Gravity Cat”

SIX INC, Tokyo:

Music Videos for BEAMS titled “Tokyo Culture Story”


McCann Lima, Lima:

Virtual Reality for Sodimac titled “Hijacked Highway”



Ogilvy & Mather Singapore, Singapore:

Online Episode/Special for CINÉ-CLUB titled “Pitching French Films to Hollywood”
Online Series for CINÉ-CLUB titled “Pitching French Films to Hollywood”



Leo Burnett Madrid, Madrid:

Scripted Short Film for Christmas Lottery titled “December 21st”

MRM//McCann Spain, Madrid:

Branded IP for Smart 1|2|3 Account titled “Beyond Money”
Scripted Short Film for Smart 1|2|3 Account titled “Beyond Money”

Proximity Madrid, Madrid:

Entertainment Audio for Bijoux Indiscrets titled “Orgasm Sound Library”


Jung von Matt/Limmat, Zürich:

Entertainment Audio for The SoundBook App 



HAVAS Taiwan, Taipei City:

Scripted Short Film for VOLVO S90 titled “Alice's Wedding”



CJ WORX, Bangkok:

Experiential/Live Events for AP (THAILAND) titled “The Unusual Football Field Project”


adam&eveDDB, London:

Scripted Short Film for H&M titled “Come Together”

Droga5, London:

Experiential/Live Events for Paramount Pictures titled “Baywatch: The Slo Mo Marathon”

J. Walter Thompson London, London:

Experiential/Live Events for Glasgow School Of Art titled “Ash to Art”


Amusement Park Entertainment, Santa Ana:

Documentary Feature Film for Stride Gum titled “Julie Esler”
Documentary Television Program for Stride Gum titled “Julie Esler”

BBDO New York, New York:

Social Awareness for Sandy Hook Promise titled “Evan”

CP+B, Boulder:

Trans-Media Storytelling for Kraft Macaroni & Cheese titled “Make It Right, Swear Like A Mother”

Cut + Run, New York:

Documentary Short Film for Smirnoff Ice titled “Keep it Moving”

DigitasLBi, Chicago:

Documentary Short Film for Whirlpool Corp titled “Care Counts”

Fitzgerald & Co, Atlanta:

Documentary Short Film for Checkers & Rally's titled “Buy Back the Block”

McCann New York, New York:

Experiential/Live Events for State Street Global Advisors titled “Fearless Girl”
Games for U.S. Army titled “White Hats Wanted”

Ogilvy & Mather Chicago, Chicago:

Augmented Reality for Kiwi Quality Shoe Care titled “Portraits Completed”
Music Videos for Morton Salt titled “The One Moment”

Saatchi & Saatchi New York, New York:

Television Program - Taped or Live Event for Tide titled “#BradshawStain”

Venables Bell & Partners, San Francisco:

Sponsored Commercial for Audi titled “Duel”

VML, New York:

Games for LEGOLAND Florida Resort titled “Quest to LEGOLAND”

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London International Awards - LIA, Fri, 13 Oct 2017 10:24:40 GMT