This year’s 28th London International Awards Integration jury, led by Amir Kassaei, Worldwide CCO of DDB Worldwide, has convened in Las Vegas. After days of deliberation, diligently viewing thousands of entries that LIA has received this year, they have unanimously agreed upon the work that has been shortlisted in the Integration medium.
In an unprecedented move LIA has provided the ‘Creative Conversations’ attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas. The ‘Creative Conversations’ programme was launched in 2012 as a way of giving back to the industry, targeted at Young Creatives from around the globe. LIA coordinates a week of educational and enriching seminars, lunches and dinners filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields. The attendees are encouraged to drive the conversations using their own experiences or by asking questions that would take the conversations to another level.
This year a total of 15,881 entries from 77 countries were submitted for judging. This number is a reflection of the truly international nature of the competition and of LIA’s steady growth over the past 28 years. Judging will be completed on Saturday 12th October and all shortlisted work with full creative credits and media can be viewed on the LIA website from Wednesday 16th October. Winners will be announced on 4th November.