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LIA Announces The NEW Shortlist for 2015

Awards and Events 149 Add to collection

United States leads the way as 24 entries make the shortlist

LIA Announces The NEW Shortlist for 2015

London International Awards (LIA) has today announced the shortlist for the The NEW.

A total of 24 entries were shortlisted in the medium, with United States (6) and the United Kingdom (4) being the nations with the highest number of shortlisted entries.

The NEW was redefined for 2015 and several categories were added to the medium. The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

John Merrifield (Chief Creative Officer of Google Asia-Pacific) was the 2015 Jury President. His jury consisted of Tom Gilmartin, Aden Hepburn, Kelle Jacob, Emad Tahtouh, Cyrus Vantoch-Wood and Faris Yakob.

Winners will be announced on November 10th.


The NEW Shortlist:


Leo Burnett Argentina, Buenos Aires - Samsung Corporate, “Safety-Truck” - The NEW, Brand Experience



Ogilvy Brasil, São Paulo - Soccer Team “Security Moms” - The NEW, Brand Content



Marcel, Paris - Marc Dorcel, “#HandsOff” - The NEW, Brand Experience

McCann, Clichy - L'Oréal Paris “Make Up Genius apps” - The NEW, Brand Technology

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City” - The NEW, Media Innovation



Grabarz & Partner, Hamburg - EXIT-Deutschland “Nazis Against Nazis - Germany´s Most Involuntary Charity Walk” - The NEW, Brand Content

GREY Germany - SoundCloud “The Berlin Wall of Sound” - The NEW, Brand Content

serviceplan, Munich - World Press Photo Annual 2015 “Speaking Images 2015” - The NEW, Technology Development



Dentsu Indonesia, Jakarta - Topli Tissues “Diabetest” - The NEW, IP and/or Licensing



BIRDMAN Inc., Tokyo - Google Android “Android Chorus” - The NEW, Brand Experience



Cheil Worldwide, Seoul - Samsung “Look at Me” - The NEW, Brand Technology



TBWA Group KL, Kuala Lumpur - Eveready Batteries and Torchlights “The Eveready Book of Play” - The NEW, Brand Experience



Kitchen Reklamebyrå, Oslo - Fretex As “The Overweight Baggage Drop” - The NEW, Media Innovation



BBDO Pakistan, Lahore - MoltyFoam “The World's First BillBed” - The NEW, Media Innovation



J. Walter Thompson, London - Royal Dutch Shell “Shell Morro da Mineira” - The NEW, Brand Experience

McCann London, London - Momondo “ClickTwo Travel” - The NEW, Media Innovation

OgilvyOne London, London - Animal Rescue Service “Looking For You” - The NEW, Media Innovation

Saatchi & Saatchi, Worldwide - New Directors' Showcase “25x25” - The NEW, Self-Promotion



AKQA, San Francisco - Jordan Brand “The Last Shot” - The NEW, Brand Experience

Hill Holliday, Boston - Capra “Trailscape” - The NEW, Brand Experience

Leo Burnett Chicago, Chicago - Allstate “Social Savvy Burglar” - The NEW, Brand Content

Ogilvy & Mather - Dove “Choose Beautiful” - The NEW, Brand Content

Ogilvy New York, New York – Coke Zero “Drinkable Advertising” - The NEW, Brand Experience

Razorfish New York, New York - Mercedes-Benz USA “Build a GLA on Instagram” - The NEW, Media Innovation

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London International Awards - LIA, Tue, 20 Oct 2015 17:05:47 GMT