The introduction of the new medium is a reaction from LIA to a large number of requests from creatives for the inclusion of a Health & Pharmaceuticals award, and cements LIA’s position as one of the most progressive awards festivals in the world.
Barbara Levy, President of London International Awards, comments: “The inclusion of Health & Pharmaceuticals is a decision that stems from listening to those from across the creative industry who are so passionate about the work they create in this space. They’re the ones who made us realise that we needed to take action. We continually work with, and listen to the opinions of, those in our industry to enhance LIA, with a desire to celebrate the very best creative work at the heart of every decision we make.”
Jeremy Perrott, Chief Creative Officer at McCann Health has agreed to chair the inaugural juries.
LIA will have two separate juries for this competition. Three days will be dedicated to judging Pharmaceuticals; followed by three days of judging for Health & Wellness. The work will be split so it’s being judged fairly based on the different criteria. Pharma has stricter more complex rules and regulations to produce work, different from any consumer or wellness material. Understanding this will reinforce LIA’s intent and commitment to celebrate the diligence and achievements of the pharma industry as a new powerful creative domain. In addition, the juries will have producers, designers and art directors, as well as, creatives so the real meaning and appreciation of craft is awarded and understood as an integral component of producing great work.
Jeremy commented, “The global health communications industry is evolving at an ever faster pace. Better talent. More sophisticated innovative solutions. Smarter clients, demanding and encouraging more from their partners. Work once, confusing, lost and not exciting is now being recognised for incredible creativity, stunning integrated and interactive solutions. Connecting more consumers more often with messaging, information of life changing ideas. Ideas that come from the most significant and influential business today. Health. London International Awards not only recognises the outstanding work being achieved but the quality of the craft it takes to connect communities, governments, institutions, patients, doctors and the many others who rely now on health to be informed educated and connected. This new festival is what we need in our industry to continue raising the standards, expectations and goals so that we do not stagnate, or become mundane.”
The LIA 2017 entries system will open in mid March.