LIA Announces 2021 Health & Wellness and Health & Wellness - Craft and Pharma & Medical - Craft Shortlists

London International Awards (LIA) has announced the shortlists for Health & Wellness and Health & Wellness - Craft and Pharma & Medical - Craft.

There are a total of 59 entries shortlisted in Health & Wellness representing 21 countries. The United States dominates with 16 entries shortlisted, followed by France with six and the United Kingdom with five shortlisted entries.  

The Health & Wellness jury was led by Matt Eastwood, Global Chief Creative Officer at McCann Health, New York. Joining Matt for the long hours of virtual judging were Renata Florio, Ogilvy Health, New York; Alok Gadkar, The Classic Partnership, Dubai; Todd Henwood, GSW Canada, Toronto; Rachel McCready, Klick, Toronto; Victoria McGee, Langland, Windsor; Carolyn O'Neill, Centron, New York; Chris Palmer, Havas Life, New York / Chicago; Fabio Rodrigues, 21GRAMS, New York and John Scott, Ward6 Singapore.

In Health & Wellness - Craft sixty-six entries shortlisted and in Pharma & Medical - Craft ten entries shortlisted.

The Health & Wellness - Craft and Pharma & Medical - Craft jury was led by Kathy Delaney, global chief creative officer at Publicis Health / Saatchi & Saatchi Wellness, New York. Joining Matt were Nicholas Capanear, Intouch Group, New York; Ilana Goldstoff, Deutsche Grammophon, Berlin; Adam Hessel, Harrison & Star, New York; Marty Martinez, Tank Worldwide, Montreal; Tuesday Poliak, Wunderman Thompson Health, New York; Tom Richards, 21GRAMS, London and Bernardo Romero, The Bloc, New York.

Winners for all media will be announced on 17th November. 

To view all Shortlisted entries released thus far with media and full creative credits, please visit here.  

HEALTH & WELLNESS SHORTLIST 2021 (by country):

ARGENTINA

Wunderman Thompson Argentina, Buenos Aires

• Degree Deodorant “Degree Inclusive” in Corporate Communication
• Degree Deodorant “Degree Inclusive” in Innovation

AUSTRALIA

Thinkerbell 

• B Honey “The Purple Hive Project” in Animal Health
• B Honey “The Purple Hive Project” in Innovation

BRAZIL

W/McCann, São Paulo

• Chevrolet “Blood Drive Thru” in Corporate Communication

CANADA

Klick Health, Toronto/New York

• Children’s Eye Foundation of AAPOS “The Curious Eye” in Devices and Diagnostics

No Fixed Address, Toronto

• SickKids Foundation “SickKids Airbnb Listing", "SickKids Airbnb Audio” in Health Institutions Campaign
• SickKids Foundation “SickKids Airbnb Listing", "SickKids Airbnb Audio” in Innovation Campaign

Zulu Alpha Kilo, Toronto

• Consonant Skin+Care “The More You O” in Podcast

CHINA

Cheil PengTai Beijing, Beijing

• Samsung “The Cost of Bullying” in Social Responsibility/Awareness

Ogilvy Shanghai, Shanghai

• Illuma, Wyeth “Voice Doodler” in Homeopathic/Natural Remedies
• Illuma, Wyeth “Voice Doodler” in Innovation

COLOMBIA

Ogilvy Colombia, Bogotá

• Mother Blanket “Mother Blanket” in Devices and Diagnostics
• Mother Blanket “Mother Blanket” in Social Responsibility/Awareness

DENMARK

&Co. / NoA, Copenhagen

• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Education and Services

FRANCE

Havas Sports & Entertainment, Puteaux

• Association L'Enfant Bleu “Undercover Avatar” in Innovation
• Association L'Enfant Bleu “Undercover Avatar” in Social Responsibility/Awareness

McCann Paris, Paris

• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Health Institutions
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Social Responsibility/Awareness
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Use of Social Media

Publicis Conseil, Paris

• Face a L'inceste “Two Monsters In My Story” in Social Responsibility/Awareness

GERMANY

fischerAppelt / Philipp und Keuntje, Hamburg

• Violence Against Women “#UNHATEWOMEN” in Social Responsibility/Awareness

INNOCEAN Worldwide Europe, Berlin

• Parkinson's “Printed by Parkinson's” in Creative Use of Data
• Parkinson's “Printed by Parkinson's” in Innovation
• Parkinson's “Printed by Parkinson's” in Social Responsibility/Awareness

HONG KONG

McCann Worldgroup, Hong Kong

• Cigna “Stress Portraits” in Creative Use of Data
• Cigna “Stress Portraits” in Innovation

INDIA

Ogilvy India, Mumbai

• Savlon “Savlon Artist” in Education and Services

VMLY&R Commerce, Mumbai

• Lifebuoy “Hackwashing” in OTC - Over-the-Counter

ITALY

Indiana Production SPA, Milan

• Coordown “The Hiring Chain” in Social Responsibility/Awareness

MEXICO

Leo Burnett México, Mexcio City

• Eva Clinic “Untouchables” in Innovation

PAKISTAN

Ogilvy Pakistan, Islamabad

• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Tech and Personal Devices

PERU

McCann, Lima

• League Against Cancer “If You're Outdoors, You Need to Protect Yourself” in Social Responsibility/Awareness

SINGAPORE

Edelman Singapore, Singapore

• Causes for Animals Singapore “The Perfect Voiceovers” in Animal Health

SPAIN

Cheil Spain, Madrid

• Samsung “Tallk” in Innovation

SWITZERLAND

CR-K, Basel

• CURAVIVA “The Eventful Life of Rosemarie” in Education and Services

DocMorris, Heerlen

• DocMorris “Take Care” in Corporate Communication

THE NETHERLANDS

Ogilvy Social.Lab Amsterdam, Amsterdam

• ProRail “Victim Fashion” in Social Responsibility/Awareness

UNITED KINGDOM

Havas London, London

• CALM & Topshop “Let What's Inside Out Campaign – “Care Label”, "CALM Board", "CALM Social 1", "CALM Social 2", "Influencers” in Social Responsibility/Awareness Campaign

Havas Lynx Group, Manchester

• Dyslexia Awareness  “Andi Goes” in Social Responsibility/Awareness

McCann Manchester, Manchester

• Skyn Condoms “Baby Blocker” in Creative Use of Data

The&Partnership London, London

• Royal National Institute of Blind People “The Design for Everyone Campaign” in Devices and Diagnostics

VCCP Health, London

• Teva Pharmaceuticals “Hairspray” in Education and Services

UNITED STATES

Hungry Man Productions, Los Angeles

• Change the Ref “John", "David", "Manuel & Patricia” in Social Responsibility/Awareness Campaign

McCann Health, New York

• Change The Ref “The Unfinished Votes” in Innovation
• Change The Ref “The Unfinished Votes” in Social Responsibility/Awareness
• Animal Cancer Foundation “Dogs 1”, “Dogs 2” in Animal Health Campaign
• The CO2 Inhaler “The CO2 Inhaler” in Environmental Health
• The CO2 Inhaler “The CO2 Inhaler” in Innovation
• The CO2 Inhaler “The CO2 Inhaler” in Social Responsibility/Awareness

McCann Worldgroup, New York

• Mucinex “Boring Heroes” in OTC - Over-the-Counter Campaign

The Bloc, New York

• Washington Heights Corner Project “Overdose Stopper” in Devices and Diagnostics
• Tribute “Instant Doctor” in Education and Services
• EmpowHer NY “Skindeep” in Social Responsibility/Awareness
• EmpowHer NY “The Call” in Social Responsibility/Awareness
• NBCDI “ABC's of Survival - Book” in Social Responsibility/Awareness
• NBCDI “ABC's of Survival - Digital” in Use of Social Media

VMLY&R, New York

• Hill's Pet Nutrition “Poochini - A Love Story” in Animal Health
• Hill's Pet Nutrition “Moto A Love Story", "Poochini A Love Story” in Animal Health Campaign

HEALTH & WELLNESS - CRAFT SHORTLIST 2021 (by country):

AUSTRALIA

AIRBAG, Melbourne

• Parkinson's NSW “No Escape Room” in Production Design

FINCH, Sydney

• Save our Sons “Heartbeat” in Animation

BRAZIL

McCann Health São Paulo, São Paulo

• Ease Labs - Cannabis Science: "Blue". "Brown", "Red", "Light Green", "Light Red", "Green” in Art Direction Campaign

CANADA

Klick Health, Toronto/New York

• Children’s Eye Foundation of AAPOS “The Curious Eye” in Illustration

The Embassy, Vancouver

• Flonase “Grass Monster", "Petrified Petals” in Animation Campaign

CHINA

Amber China, Shanghai

• Durex co-branded with VolvoXC40 “Safely Feel The Real World” in Animation

FRANCE

Publicis Conseil, Paris

• Face a L'inceste “Two Monsters In My Story” in Animation

HONG KONG

McCann Worldgroup, Hong Kong

• Cigna “Stress Portraits” in Art Direction
• Cigna “Stress Portraits” in Visual Effects

INDIA

Ogilvy India, Mumbai

• Savlon “Savlon Artist” in Direction

ITALY

Indiana Production SPA, Milan

• Coordown “The Hiring Chain” in Direction
• Coordown “The Hiring Chain” in Editing
• Coordown “The Hiring Chain” in Music & Sound Design

KOREA

Innocean, Seoul

• The Cheering Bandage “The Cheering Bandage” in Typography

SWITZERLAND

CRK, Basel

• CURAVIVA “The Eventful Life of Rosemarie” in Animation
• CURAVIVA “The Eventful Life of Rosemarie” in Art Direction
• CURAVIVA “The Eventful Life of Rosemarie” in Direction

UNITED KINGDOM

750mph, London

• Libresse “#wombstories” in Music & Sound Design

Havas Lynx Group, Manchester

• Dyslexia Awareness  “Andi Goes” in Copywriting

Ogilvy UK, London 

• Relate “Mark & Andrew", "Margret", "Lynn & George", "Daphne & Arthur", "Chrissie & Roger” in Photography Campaign

Weber Shandwick, London

• Breast Cancer Now “A Love/Hate Relationship” in Animation

UNITED STATES

GSW New York, New York

• NYC Botanics “Dog", "Cat", "Bunny", "Chameleon” in Illustration Campaign
• Covenant House New York “Girl Next Door", "Fear, Drugs and Money", "Emotional Dependence and Lies” in Photography Campaign

Harrison & Star, New York

• Dream Foundation “New York City", "Amusement Park", "Beach” in Art Direction Campaign
• give.org "Washington", "Lincoln", "Hamilton" in Art Direction Campaign
• Dream Foundation “New York City", "Amusement Park", "Beach” in Illustration Campaign
• give.org "Washington", "Lincoln", "Hamilton" in Illustration Campaign
• Family Reach "Business Man", "Family", "Lonely Woman", "Construction Worker", "Little Girl", "Couple” in Photography Campaign

Hill Holliday, Boston

• Donate Life “Heart", "Liver", "Kidney” in Illustration Campaign

Hungry Man Productions, Los Angeles

• Change the Ref “John", "David", "Manuel & Patricia” in Production Design Campaign

L&C NYC, New York

• URUM “Welcome Back” in Cinematography
• URUM “Welcome Back” in Music & Sound Design

McCann Health, New York

• Change The Ref “The Unfinished Votes” in Production Design
• Animal Cancer Foundation “Dogs 1", "Dogs 2” in Art Direction Campaign
• Animal Cancer Foundation “Dogs 1", "Dogs 2” in Illustration Campaign

McCann Worldgroup, New York

• Mucinex “Boring Heroes” in Art Direction Campaign
• Mucinex “Boring Heroes” in Illustration Campaign

Roof Studio, New York

• CURAVIVA “The Eventful Life of Rosemarie” in Animation

Sune Sorensen, Los Angeles

• DocMorris “Take Care” in Direction

The Bloc, New York

• EmpowHer NY “Skindeep” in Animation
• EmpowHer NY “Skindeep” in Art Direction
• NBCDI “ABC's of Survival - Book” in Art Direction
• NBCDI “ABC's of Survival - Digital” in Art Direction
• Tribute “Instant Doctor” in Art Direction
• Mesmerize - Visual Meditation App “Hands", "Rocket Ship", "Stairs” in Art Direction Campaign
• QLatinx “Pablo", "Brizza", "Luciano” in Art Direction Campaign
• Tribute “Instant Doctor” in Cinematography
• EmpowHer NY “The Call” in Copywriting
• EmpowHer NY “The Call - Radio” in Copywriting
• NBCDI “ABC's of Survival - Book” in Copywriting
• Tribute “Instant Doctor” in Direction
• EmpowHer NY “Skindeep” in Illustration
• NBCDI “ABC's of Survival - Book” in Illustration
• NBCDI “ABC's of Survival - Digital” in Illustration
• Mesmerize - Visual Meditation App “Hands", "Rocket Ship", "Stairs” in Illustration Campaign
• Tribute “Moon", "Stairs", "Floors", "Pod", "Circles", "Shapes” in Illustration Campaign
• EmpowHer NY “Skindeep” in Music & Sound Design
• QLatinx “Pablo", "Brizza", "Luciano” in Photography Campaign
• QLatinx “Pablo", "Brizza", "Luciano” in Production Design Campaign
• NBCDI “ABC's of Survival - Book” in Typography
• Rockwell Ventures “Scroll Yourself to Sleep” in Visual Effects
• Tribute “Instant Doctor” in Visual Effects

VMLY&R, New York

• Hill's Pet Nutrition “Moto - A Love Story” in Animation
• Hill's Pet Nutrition “Poochini - A Love Story” in Animation
• Hill's Pet Nutrition “Moto A Love Story", "Poochini A Love Story” in Animation Campaign

VENEZUELA

WINGS The Agency, Caracas

• Fundaparkca “Grandfather", "Grandmother” in Direction Campaign

PHARMA & MEDICAL - CRAFT SHORTLIST 2021 (by country):

CHINA

McCann Health, Shanghai

• Green Valley - 971 “The Numbers” in Cinematography
• Green Valley - 971 “The Numbers” in Direction

UNITED KINGDOM

21GRAMS, London

• Roche / Chugai “Painamals Children's Book", "Painamals AR Filter” in Copywriting Campaign

Havas Lynx, Manchester

• Prenoxad “The Hidden Lifesavers: "Lee", "Lea", "Aaron", "Nicky", "Andy", "Jimmy" in Art Direction Campaign
• ALK “Fashioned by Nature” in Photography
• Itulazax “Max", "Franziska” in Photography Campaign

UNITED STATES

Roof Studio, New York

• Insmed “Unbreakable” in Animation

Saatchi & Saatchi Wellness, New York

• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Production Design

The Bloc, New York

• Greenwich Biosciences “Diagnosing Epilepsy Type” in Typography

The Corner Shop, Los Angeles 

• Lilly “A Medicine Company” in Editing