London International Awards - LIA
Tue, 22 Apr 2014 09:37:27 GMT
The 29th London International Awards (LIA) is now open for entries. Around 100 creative people from all corners of the globe with convene in Las Vegas to judge the submitted work, giving entrants the opportunity to have their creativity seen, critiqued and honoured by them.
This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.
New for 2014, LIA has added a competition for Branded Entertainment. Branded Entertainment will award creativity and the power of the idea across films, television programming, live events, online content, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.
The Branded Entertainment Jury will be chaired by Jimmy Smith, Chairman / CEO / Chief Creative Officer, Amusement Park Entertainment.
LIA honours creativity in fifteen unique media: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film – Music & Sound and TV/Cinema/Online Film – Production & Post-Production.
Who Can Enter? All companies and/or individuals involved in the creative process are eligible to enter. As a piece of work is a collaborative effort, potentially created by more than one company, LIA allows multiple Entrants. For complete entry details, please see: http://www.liaawards.com/