Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Li Cunxin of Mao’s Last Dancer Leaps into Life Beyond the Stage in Jasmin Tarasin’s Film for APIA

Creative 40 Add to collection

Insurance provider puts a spring into later life in campaign from Photoplay and Leo Burnett Sydney

Li Cunxin of Mao’s Last Dancer Leaps into Life Beyond the Stage in Jasmin Tarasin’s Film for APIA

Li Cunxin keeps the spring in his ever-so-gracious step as he leaps into life away from the stage. You’d expect nothing less from Mao’s last dancer, the latest Aussie legend to feature in Jasmin Tarasin's new campaign for APIA. 

"Working with Li was an extraordinary experience. Knowing his story as Mao’s last dancer it was so wonderful to see how full of life he is and full of love for the craft of Ballet. He is still an incredible dancer and was very fun company. Absolute joy.” - Jasmin Tarasin.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Agency

Agency: Leo Burnett Sydney

ECD: Andy Ferguson

Creative Group Head: Dave Varney

Senior Creative: Brad Grey

Agency Producer: Brooke Mather

Production

Production Company: Photoplay Films

Director: Jasmin Tarasin

EP: Oliver Lawrance

Producer: Bonnie Fay

DOP: Christopher Miles

Art Director: Jen Waters

Editor: Gaby Muir

Colourist: Yanni Kronenberg

Post Production: Alt VFX & The Editors

Genres: People, Dialogue

Categories: Insurance, Finance

Photoplay / Playtime, Thu, 05 Aug 2021 10:43:46 GMT