Agency SuperHeroes Amsterdam frighten elevator-users to promote new LG IPS monitors
To promote the new LG IPS monitors, LG Electronics Nederland (LG) and creative agency SuperHeroes have launched an online video clip called ‘So real it’s scary’. This video has become a huge international success in just a short time: in only one week, more than 10 million people have viewed the video on YouTube. TV shows across the globe, such as Good Morning America, the Today Show, RTL, ITV, VRT, Korean have also broadcasted the viral film.
View the film below:
‘So real it’s scary’
Can you imagine getting into a lift and suddenly watching the floor break into pieces and fall into the depths? What a shock… In an exciting way, the ‘So real it’s scary’ clip shows that you can't distinguish images on the LG IPS monitors from reality. In the clip, a lift is fitted with a grid of nine interconnected IPS monitors for an unusual experiment. Unsuspecting lift passengers are treated to a big surprise…
Watch the video here.
What is IPS?
LG is introducing a new range of computer monitors with sophisticated IPS technology. Thanks to this technology, the monitors offer outstanding image quality and a wide viewing angle, which means that lifelike colours are represented on the screen. IPS technology (In Plane Switching), previously reserved for image processing professionals, is now also being brought within reach of the wider consumer market with these products.