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LG'S ‘B&Binge’ Campaign Offers a Unique Opportunity to Binge-Watch The World Of Netflix

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An English palace, luxury yacht and mysterious house set stage for a select group of ‘serious watchers'

LG'S ‘B&Binge’ Campaign Offers a Unique Opportunity to Binge-Watch The World Of Netflix

 LG Electronics USA is giving serious TV watchers unique opportunities to watch the latest season of their favorite Netflix shows in show-themed settings. Through the LG ‘B&Binge’ contest, LG is recreating iconic locations from Arrested Development, The Crown and a surprise mystery show, and offering an unforgettable two-night stay within true-to-show atmospheres for selected winners. Each location will be outfitted with critically-acclaimed 2018 LG OLED 4K TVs providing winners with an unparalleled viewing experience.

The LG ‘B&Binge’ contest taps into a unique breed of TV watcher born in the streaming era, the “Serious Watcher,” and builds on the success of last year’s inaugural Serious Watchers campaign where LG gave fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix Original series characters.

“TV today has become such an immersive experience. Viewers form deeply ingrained connections to the characters, settings and plots,” said Michelle Fernandez, head of home entertainment marketing, LG Electronics USA. “With this campaign, they’ll be able to see, hear and feel the same things their favorite characters encounter. Our goal is to celebrate this new form of viewership and offer Serious Watchers much more than just a front row seat by placing them in the center of the action.” 

The LG ‘B&Binge’ settings and experiences will be outfitted with Easter eggs (hidden show references) and memorabilia to authentically bring each show to life for the most serious watchers.

Arrested Development: Live like a Bluth aboard a yacht inspired by the Lucille, the Bluth’s infamous yacht. Whereas Gob previously sunk the Lucille as part of one of his “illusions,” this yacht is above water and safely anchored at the Marina in Los Angeles. Never nudes welcome.

The Crown: Relive the royal drama from a palace in Yorkshire, England fit for a Queen or King. Royals know no needs and neither shall you; a butler will be there to attend to your needs. There will be royal garb fittings, royal etiquette boot camp, and afternoon tea shall be served promptly at 3 o’clock.

Mystery Binge: This final location will involve a full sensory experience and is not for the faint of heart. Located in the depths of New England, winners will leave questioning if only seeing is believing.

Participants can go to to enter the contest by detailing what makes them the ultimate fan and why they deserve to win the LG ‘B&Binge’ viewing experience for their favorite show.

Entries will be judged based on passion, originality, and execution. Two grand prize winners will be selected for each one-of-a-kind opportunity and each winner will be able to bring a guest. The contests for each location will take place as follows:

  • Arrested Development Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Aug. 12. Winners will be announced on or around Aug. 24.
  • The Crown Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Aug. 26. Winners will be announced on or around Sept. 7.
  • Mystery Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Sept. 27. Winners will be announced on or around Oct. 12.

As the OLED TV pioneer, LG offers the industry’s widest OLED TV selection with 10 critically-acclaimed, category-leading 4K UHD models featuring proprietary LG OLED technology, which delivers perfect black levels, infinite contrast and over one billion rich colors, bringing images to life like never before. LG OLED TVs (and the renowned LG SUPER UHD TVs) come equipped with LG’s advanced ThinQ AI and third-party AI capabilities for enhanced connectivity and convenience, as well as advanced new processors that sharpen details and imagery.

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Composer: Gavin Luke

Sound Engineer: Calvin Pia

Artist: Epic Music/ Stock track


Editor: Joe Walker

Post Production / VFX

Producer: Tori Vallas

Colour Company: The Mill

Digital Production Company

Senior Producer: Rochelle Brown

Production Company

Production Company: Greenpoint Pictures

Executive Producer: Tatiana Rudzinski, Jordana Freydberg

Director: The Hudson Dusters/Michael Kuhn (owner)/Niles Roth

Audio Production: One Thousand Birds


Special Effects Company: Ingenuity Studios


Advertiser: LG Electronics

Brand Manager: Ellice Yi

Director: Matt Durgin – Director Smart TV Content Partnerships /Julio Salazar – Director HE Channel Marketing

Head of Digital: Alfred Lee

VP of Marketing: David VanderWaal (Senior)

PR and Social Media Manager: Chris De Maria

Creative Agency

Creative Agency: FCB NY

Strategist: Sally Bowler

Executive Creative Director: Stu Mair

Chief Creative Officer: Ari Halper

Group Account Directors: Nichelle Sanders

Designer: Alan Vladusic

Account Executive: Miles Brickley

Director of Integrated Production: Adam Isidore

Creative Partner: Fred Levron (Global)

Senior Producer: Lauren Tuttman

Account Supervisor: Enrique Espinetti

Associate Producer: Sydney Richardson

Senior Strategist: Benjamin Michaels

Strategic Planning Director: Todd Sussman

Senior Digital Producer: Margot Meyerhoff

Genres: Music & Sound Design, People

Categories: TV, Consumer Electronics

FCB US, Tue, 17 Jul 2018 12:39:27 GMT