LGBTQIA Community Encouraged to ‘Wear Their Pride’ on Zoom
NazariyaQFRG, a queer resource group working on issues of gender and sexuality, has launched a campaign in support of the LGBTQIA community, calling on them to take pride in themselves
Despite the decriminalisation of section 377 in India in 2018, the LGBTQIA community is still often subjected to prejudice and discrimination by the larger society. This stigma holds them back from openly coming out.
Keeping this in mind, NazariyaQFRG launched a campaign ‘Wear Your Pride’ to support the community, and help them take pride in who they are. It is also an invitation to families, workspaces, and the society at large to be more inclusive of LGBTQIA+ persons. On the occasion of International day against homophobia, transphobia and biphobia, which is observed on 17th May, the team has launched eight virtual backgrounds on the popular community video calling app ZOOM.
Each of these backgrounds represents one colour of the pride flag which is a symbol of the community. The virtual backgrounds have thought-provoking tag lines like ‘Queer and Proud’, ‘God said Adam & Eve so I did both’, ‘Life gets better together’, etc. which can be used during live ZOOM calls.
These backgrounds or filters will be the voice of support not only for the community but also for those who stand in solidarity with them. These backgrounds will be further promoted and amplified on other social media platforms too and available for download. The campaign has also been supported by popular LGBTQIA influencers and activists like R Balaji, Harrish Iyer - equal rights activists, Zainab Patel - director inclusion and diversity at KPMG India and Sumit Pawar - founder Q Knit India.
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Agency: Tonic Worldwide
lbbonline.com, Mon, 18 May 2020 14:56:35 GMT
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Chief Business Officer: Sudish Balan
Head of Innovations: Pratik Hatankar
Creative Associate: Aishwarya Karkera
Art Director: Deepak Shinde
Partner Innovations: Julliet Arakkal
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Outreach: Malavika Nair, Balaji R