lg2 Embraces Farnham Ale & Lager's Bitter Side

Quebec microbrewery Farnham Ale & Lager is embracing its bitter personality in these these new print and digital films from Montreal agency lg2. 

Building upon the brand's 'A Bit Bitter' positioning, the spots document three ordinary people who become embittered with the way their lives evolve. A boy longs for a golden sports trophy before becoming a salesman. A young woman grows up wanting a baby and is dealt a cat. And another boy holds on to a box of chocolates, intending for the girl he longs for, before the treats turn into a box of tissues. 

Check out the film and prints tomorrow.