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LG Flaunts 'The Most Human Phone Ever'

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SuperHeroes Amsterdam brings a surrealist take on the future

LG Flaunts 'The Most Human Phone Ever'
Can you go an hour without using your smartphone? The reality is, they are a huge part of our lives – you might say, a second skin. In the new online film, ‘The Most Human Phone Ever’, LG Electronics and creative agency SuperHeroes Amsterdam introduce the LG G Flex; a new curved shape of smartphone with uncanny human traits…

In the two-minute film, the G Flex’s unique curved shape is showcased as a natural extension of the body. The film shows plucky hero Dan celebrating his birthday over dinner, receiving a very special gift from his two best friends. And an astonishing gift it is. With surrealism taking over, things get seriously surprising.


With its 6-inch Curved OLED screen, flexibility and self-healing back cover, the LG G Flex truly is the most human phone ever. It’s like holding the future in your hands.

Rogier Vijverberg, Creative Director and Founder of SuperHeroes, says: “Our mission is to bring out the superpower in anyone and anything. How awesome would it be if your phone could morph into your body? You would never drop it down the toilet again for a start. It really excites us to work with such brave innovators as LG, who are not afraid to challenge the realms of possibility.”

Lenneke Sigmond, Marketing Manager Mobile at LG Electronics Benelux: “LG brings innovation with a wink and a smile. The LG G Flex’s amazing design and technology inspires everyone to think about what’s really coming next.”
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LG Flaunts the most human phone ever
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Categories: Phones, Consumer Electronics

SuperHeroes Amsterdam, Tue, 04 Mar 2014 14:59:04 GMT