LG Electronics USA (LGE) has added BUNTIN as a roster agency in support of its U.S. business units. The Nashville-based marketing firm will initially help LGE in areas of corporate social responsibility across program development, ideation and content creation, brand activation, community partnerships, consumer experience and related.
“LGE has demonstrated an authentic and measurable commitment to the communities they serve, which has worked across their own employees, suppliers, civic relationships and consumers,” says BUNTIN CEO, Jeffrey Buntin, Jr. “The conviction they bring to their work aligns with the qualities we seek in new client relationships. It’s an exciting win.”
BUNTIN says areas the agency is exploring include consumer insights and passion points for LGE to tap into that will further validate it as a brand that doesn’t just speak about doing good but genuinely delivers it. These insights are designed to align with and support LGE’s broad product spectrum spanning home appliances, consumer electronics and cooling and purification.
The effort - which includes a fall 2021 sponsorship tie-in with the Tennessee Titans in collaboration with LGE’s nearby manufacturing plant in Clarksville - is being designed to modularly scale into other U.S. and global markets going forward.