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Lexus IS ‘Blends Out’ in Swimsuit Issue

Creative 0 Add to collection

Interactive print ad showcases 2014 car model’s features

Lexus IS ‘Blends Out’ in Swimsuit Issue

 

Team One has released its latest work for the new 2014 Lexus IS. The work is an interactive print ad, laden with hidden women that are ready to strut their stuff, as soon as they are activated with an iPhone. See how it works below.
 
 
Credits
 
Agency: Team One
Chris Graves, Chief Creative Officer
Craig Crawford, Group Creative Director
Eric Arnold, Associate Creative Director
Dustin Arnold, Art Director
Jason Lau, Senior Art Producer
Kelly Stevens, Account Director
Eddie Stover, Director of Technology
Chad Bauer, Senior interactive Producer
Rob Edwards, Technologist
 
Photography
Carlos Serrao, Photographer/Director
Kim Johnson, Executive Producer
 
Music
The Hit House
 
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lbbonline.com, Wed, 13 Feb 2013 10:07:06 GMT