Thu, 27 Jan 2022 15:34:38 GMT
Birdbrain were asked to find a hit from the 80's that connected with the meditative feeling you have in moments of driving for the new Lexus NX campaign.
Donna Summer 'I Feel Love' was actually released in 1977, but at the time they wanted to create a track that felt futuristic and beyond its era.
Giorgio Moroder (the father of disco) co wrote it and the track laid the foundations for electronic dance music, influencing David Bowie, Brian Eno, the Human League and Blondie.
For this version, Niel Johnson used new binaural technology and Dolby Atmos for the slow-mo remix. Have a listen with some headphones, it will knock the wig off your granny.
Creative Agency: The & Partnership, London
Production Company: Iconoclast
Director: Rob Chiu
Music Supervision: Niall Rogers, Birdbrain
Sound Company: Benson Herbert, Traitsound
Genres: Music & Sound Design
Categories: Automotive, CarsBirdbrain, Thu, 27 Jan 2022 15:34:38 GMT