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Lexus Feels the Love For Driving with Donna Summer Classic

Creative 152 Add to collection

Birdbrain sync the iconic track 'I Feel Love' on the latest European campaign for the new Lexus NX

Lexus Feels the Love For Driving with Donna Summer Classic

​Birdbrain were asked to find a hit from the 80's that connected with the meditative feeling you have in moments of driving for the new Lexus NX campaign. 

Donna Summer 'I Feel Love' was actually released in 1977, but at the time they wanted to create a track that felt futuristic and beyond its era.

Giorgio Moroder (the father of disco) co wrote it and the track laid the foundations for electronic dance music, influencing David Bowie, Brian Eno, the Human League and Blondie.

​For this version, Niel Johnson used new binaural technology and Dolby Atmos for the slow-mo remix. Have a listen with some headphones, it will knock the wig off your granny.

video
Lexus NX - Feel More
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Client

Advertiser: Lexus

Creative Agency

Creative Agency: The & Partnership, London

Production Company

Production Company: Iconoclast

Director: Rob Chiu

Music

Music Supervision: Niall Rogers, Birdbrain

Sound

Sound Company: Benson Herbert, Traitsound

Genres: Music & Sound Design

Categories: Automotive, Cars

Birdbrain, Thu, 27 Jan 2022 15:34:38 GMT