senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Lewis Hamilton Stops Time for Swiss Watch Company IWC

03/11/2017
Production Services
Barcelona, Spain
237
Share
The spot, serviced by Sur-Film, was shot at Barcelona Race Circuit

F1 legend Lewis Hamilton visited Barcelona “ Catalunya Circuit” for this new spot made for Swiss luxury watch company IWC.Marken film Schweiz AG helped to create this  amazing “stop time” experience, whilst Sur Film serviced the campaign.

The spot features Lewis making amazing use of the watch in a matrix style bullet time world, whereby time absolutely stops. He manages to stop a speeding car with just a mere flick of the watch with enough time to observe and handle the driver who's trapped in time. The spot is a visually stunning piece that well utilises the specific, technical nature of the watches and also Lewis' place and high standing as an iconic F1 driver.

Credits
Brand
Production
Production Service
Work from Sur-Film
ALL THEIR WORK