Lewis Capaldi Stars in Samsung's Ad-break Takeover

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Taylor Herring launched the fully integrated campaign for Samsung S20
Lewis Capaldi Stars in Samsung's Ad-break Takeover

Creative agency Taylor Herring are behind a series of three unique television adverts for Samsung starring Brit nominee Lewis Capaldi which are set to air during the Brit Awards TV ad break this evening.

The three, 30-second spots which will air over a single break, tell the story of Lewis Capaldi’s surprise ‘pop-up’ gig in London’s Covent Garden which took place on Saturday when Lewis played an unannounced ‘greatest hits’ set to shoppers and diners in Seven Dials Market.

Taylor Herring and their production arm St Marks Studios produced the live event and the three TV spots, led by chief creative officer Peter Mountstevens in partnership with Alex Conaway, brand lead (Mobiles, tablets and wearables) for Samsung.


The Taylor Herring team also oversaw a live stream which was mixed live and shot entirely on the Samsung Galaxy S20 phones to digital screens which included Piccadilly Circus, Westfield and the Samsung KX store.

The stream, which is also hosted on Samsung’s Facebook page, has currently clocked up over 2.3 million views over two days. The full concert will be made available to view on additional Samsung channels later this week.