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Levi's and Habitat for Humanity Australia Champion the Power of Community in Workwear Campaign

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Documentary style project from Monster Children Creative follows a Blue Mountains resident who lost everything in the Black Summer bushfires and how the community rebuilt her life

Levi's and Habitat for Humanity Australia Champion the Power of Community in Workwear Campaign

Levi’s Australia and New Zealand has come together with not-for-profit housing organisation Habitat for Humanity Australia to create a new campaign for Levi’s Workwear.

Titled ‘Work Means More’, the documentary style project was developed by Monster Children Creative and features a group of dedicated tradespeople, volunteers and the local community coming together to provide housing for a Blue Mountains resident who lost everything in the Black Summer Bushfires.

Elisabeth has lived in Dargan for over 47 years, and lost her home in the fires that tore through the region in December 2019. She has been living in a makeshift shed ever since and working every day to restore her property and rebuild her life.

The group of volunteers from Habitat for Humanity Australia worked alongside a small team of tradespeople comprising a carpenter, builders, roofing specialist and landscape gardener to install a comfortable temporary home for Elisabeth, with fresh paint and decking, plumbing and landscaping. 

The project highlights the enormous value gained from the physical work undertaken, for both Elisabeth and for those volunteering.

Levi’s head of marketing, Trent Bos said: “This is the type of contribution and connection that gets us out of bed each morning. What a privilege it was to come together with so many committed and inspiring humans. Two years on from the devastating Australian bushfires that swept across our land, we wanted to let our communities know that we haven't forgotten about you”.

Habitat for Humanity is an international not-for-profit organisation driven by the vision of a world where everyone has a safe and decent place to live. The housing organisation has grown to become a leading global non-profit working in more than 70 countries, with a mission to build strength, stability, and self-reliance through shelter. Worldwide, Habitat for Humanity has helped more than 35 million people access safe and decent housing,  along with access to water, sanitation and hygiene to build better lives. 

The Work Means More campaign is now live across outdoor, digital, print and in-store.

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Client

Client: Levi’s Australia New Zealand

Head of Marketing: Trent Boss

Agency 

Agency: Monster Children Creative

Creative Director: Matt Pike

Account Manager: Ben Murgatroyd

Designer: Jye Kwong

Production

Production: Monster Children Films

Director: Lincoln Caplice

DOP: Andrew Gough

Executive Producer: Jamil Hassan 

Producer: Sally Quade

Photographer: Chris Searl

Photo Assistant: Isa Sanchez

1st AC: Thomas Rolfe

2nd AC: Tom Cole

2nd Unit Camera Operator: Chris Moore 

Sound Recordist: Martin Cox

Edit

Editor: Lincoln Caplice

Colourist: Fergus Rotherham

Music Composition: Rennie Adams 

Sound Post Production: Sonar Music 

Additional footage: Sky High Productions

Additional Fire Footage: Dave

Tradespeople

Tradespeople: Coralie Stuart, Natnael Damena, Johari Hassan, Byron Chadwick, Josh Ku

Special Thanks

Special Thanks: Special thanks to Elisabeth for sharing her story and opening her home to us, and the whole team from Habitat for Humanity Australia

Genres: People, Storytelling, Dialogue

Categories: Denim, Clothing and Fashion

Monster Children Creative, Fri, 11 Jun 2021 11:06:01 GMT