I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Levi’s and FCB Remind the World of the Power a Vote Holds

Creative 468 Add to collection

'Use Your Vote' kicks off comprehensive VOTE campaign to increase voter awareness with emotive film directed by Benito Montorio

Levi’s and FCB Remind the World of the Power a Vote Holds
FCB West, in partnership with Levi’s, today announced that it has launched a multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6th. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voice. So use it.”

Launching ahead of National Voter Registration Day on September 25th, the campaign kicks off with a national television campaign entitled 'Use Your Vote', created by FCB West. The integrated campaign, consisting of digital and social, features people from around the world unified by one common theme: using their voice, casting their ballots, and participating in their right to stand up and advocate for what they care about – powerfully set to the lyrics of Aretha Franklin’s 'Think'.

“It’s enormously rewarding to work with a partner like Levi’s who believes in making a stand for important social issues,” said FCB West chief creative officer Karin Onsager-Birch. “This campaign to remind us all of the power we hold with our vote is an urgent plea to not take that right lightly. We hope it inspires others to action as much as it has inspired us. Go vote, folks!”

With the November Midterms around the corner, “Use Your Vote” is just one component of Levi’s® comprehensive VOTE campaign spanning TV, limited-edition product, non-profit partnerships and influencer engagement. Levi’s® has also joined forces with other companies and national organisations such as Rock the Vote, Patagonia and numerous CEOs in a nonpartisan CEO Challenge called 'Time to Vote'. Please visit for more information on the complete effort.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Levi's

Chief Marketing Officer: Jennifer Sey

Post Production / VFX

Post Production Company: Electric Theatre Collective

Colourist: Jason Wallis

Producer: James Howell

Executive Producer: Kate Hitchins


Sound Company: Lime Studios

Sound Engineer: Loren Silber

Creative Agency

Creative Agency: FCB West

Copywriter: Christopher Penman, Sara Mason (digital)

Art Director: Bruno Nakano (and creative director), Sarah Ranney (digital)

Chief Creative Officer: Karin Onsager-Birch

Executive Creative Directors: Justin Moore, Mike Long

Producer: Charlotte McConnell

Production Assistant: Lauriann Lamoreaux

Chief Strategy Officer: Simon White

Account Supervisor: Lauren Geismar

Planning Director: Ryan Riley

Assistant Account Executive: Alek Weltin

Senior Partner Group Management Director: Arlene Bae (SVP)

Production Company

Production Company: Pulse

Director: Benito Montorio, Andy Lund & Josh Rowe (digital)

DOP: Steve Annis

Producer: Simon Eakhurst, Nikki Leigh Piper (digital)

Executive Producers: Dav Karbassioun, Carmen Amos

Editor: Jonathan Flookes (digital)

Co-Production company: Fuel Content (Digital)


Edit Company: Cartel

Editor: Leo Scott

Edit Assistant: Dan Gutterman

Producer: Greer Bratshie

Executive Producer: Lauren Bleiweiss

Genres: People

Categories: Clothing and Fashion, Denim

FCB US, Mon, 24 Sep 2018 16:39:14 GMT