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Let Your Cat Become an Astronaut with WHISKAS Curiosity Boxes

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Ad from AlmapBBDO seeks to arouse cats’ curiosity and stimulate indoor play with limited edition boxes

Let Your Cat Become an Astronaut with WHISKAS Curiosity Boxes

No matter what you shop online for, if the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the cardboard box into total play. With that in mind, WHISKAS presents Curiosity Boxes, a free gift to stimulate indoor play. A new campaign by ad agency AlmapBBDO.

In a partnership with Petlove (, Brazil’s number-one online pet supplies shop, customers get a free Curiosity Box with a purchase of 40 single pouches. Each box will turn into a rocket, airplane or submarine. Tutors can follow on-box setup instructions and readily start the cat play.

This is a limited time offer, available until the stocks run out, and exclusive for buys at Petlove. At-home delivery services follow public health guidelines so that customers get their items in safety. 

“Cats are ever curious. They love exploring new places and an empty box is full of possibilities. This inspired the team to think of giving a plain cardboard box a new twist, turning it into a playful object. That’s how an online WHISKAS® buy becomes an even more rewarding experience to cats”, says Marcelo Nogueira, ECD at AlmapBBDO. 

Eduardo Lima, cat mainmeal portfolio director at Mars Petcare, says the action is all about getting the famous curiosity of cats going. “Besides providing pets with a wholesome, balanced diet, we want to show tutors the importance of nurturing their relationship with their cats curiosity, making a plain delivery package a fun toy for them to play with”, says Eduardo.

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Advertiser: MARS

Product: WHISKAS

Creative Agency

Creative Agency: AlmapBBDO

CCO: Luiz Sanches

Executive Creative Directors: Marcelo Nogueira, André Gola, Pernil

Creative Directors: Renato Butori, Rodrigo Resende

Art Directors: Caio Stucchi-Zucchi, Fernando Fregate, Leonardo Rodriguez Fernandez, Lucas Cabrini, Vitor Rolim

Copywriters: Leonardo Cristiano, Pedro Arvati, Victor Sotero, André Arteze

Graphic production: José Roberto Bezerra, Marcos de Souza

Account Team: Camilla Massari, Flavia Fusco, Fernanda Portugal, Gabriela Teixeira

Media Team: Daniel Ribeiro, Kristen Lee Hendrickson, Thabata Hidalgo, Andreina Clemente, Vinicius Nicolau

Planning: João Gabriel Fernandes, David Gross

Client Approval: Eduardo Lima, Ricardo Marinho, Kaian Garcia

Genres: Dialogue

Categories: Home, Pet Supplies

AlmapBBDO, Mon, 11 May 2020 14:38:25 GMT