Levi’s® Revel Jeans is inspired by a woman’s desire for comfortable jeans that enhance her shape while highlighting her best features. The launch campaign aimed to make the women of China feel compelled to try on pair of the new, Levi’s® Revel Jeans, possibly the best fitting jeans – whatever your body shape – in the history of denim.
The campaign used a compelling TVC, an innovative 360 degree photo booth, and a stylish website http://revel.levi.com.cn to let consumers see and experience the body language of confident women, so as to deliver the message of Let your body do the talking.
NB: LBB is awaiting the complete press pack with full details and atrributes for the campaign. Story to be updated.