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Let ‘The Thread’ from Orange Lead You to What Matters

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Visually arresting film was created by Publicis Conseil and directed by Nico Perez Veiga

Let ‘The Thread’ from Orange Lead You to What Matters
Today, technology is more part of our daily lives than ever before. As digital evolves and innovation continually expands, so the world is evolving with it. Orange wants to tell us it is part of this evolution with one objective at heart: connecting people.

In this ever more complex world the latest brand campaign from Publicis Conseil shows how Orange brings people closer and simplifies technology. This new communication is based on the idea that “Orange brings you closer, the rest in your hands”, which emphasizes the human aspect of Orange as a brand who respects the personal freedom of people in their use of technology.

The campaign will be aired for the first time during half time of the World Cup final between France and Croatia on Sunday July 15th, on the French national TV channel TF1.

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Editor: Carlos Font Clos

Post Production / VFX

Post Production Company: Digital District

Producer: Cyril Bordesoulle / Guillaume Larose

Production Company

Production Company: Iconoclast

Director: Nico Perez Veiga

DOP: Steve Annis

Producer: Nathalie Lecaer

Production Assistants: Lucie Gallot


Sound Company: Joel Tessonneau


Business Affairs: Catherine Oger


Advertiser: Orange International

Creative Agency

Creative Agency: Publicis Conseil

Copywriter: Christophe Paviot, Justine Dupont

Art Director: Fabien Chiaffrino, Filip Gonzacenco

Producer: Timothé Rosenberg

Executive Creative Director: Elie Trotignon

Photographer: Sydelle Willow Smith

Account Managers: Magali Bergeroux, Carla Cabalfin, Jeanne Lemarchand, Elsa Stern

Planners: Libby Little, Etienne Averseng, Leo Simonsmith

Genres: People

Categories: Utilities, Cable / Satellite TV

Publicis Conseil, Fri, 13 Jul 2018 14:57:59 GMT