Let Samsung Take You Through Some Intense Emotions in Aoife McArdle’s New Spot
CHI&Partners launches emotive Samsung TV campaign ‘Feel More’Sometimes less is definitely more. The new Samsung TVC from agency CHI & Partners and production house Somesuch and Co is a deceptively simple and striking spot.
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The film closes in around a woman’s face as she experiences a series of intense emotions, with the light of her TV reflecting on her hair and skin. What’s she watching? An Oscar-winning movie? The latest Netflix box set? We’ll never know, but Aoife McArdle’s direction sucks the viewer in and leaves them asking questions.
The spot also gives Framestore colourist Simon Bourne plenty to play with, as vibrant colours from the TV play off the woman’s face.
The campaign for Samsung’s ultra-high definition TV ends with the strapline ‘See More, Feel More’.
Post Production / VFX
Colourist: Simon Bourne at Framestore
Director: Aoife McArdle
DOP: Daniel Landin
Executive Producer: Sally Campbell
Producer: Chris Massey
Production Manager: Ananda Grace, (Coordinator) Peter Arboine
Audio Post Production: Grand Central Recording Studios
Sound Design: Miunzie Thind
Edit Assistant: Leila Gaabi
Editor: Dan Sherwin
Creative Agency: CHI & Partners
Creative Partner: Monty Verdi
Planner: Anthony Cox & Matt Nixon
TV Producer: Imogen Bell, Nikki Cramphorn & Jay Jenkins
Categories: Phones, Consumer ElectronicsSomesuch, Thu, 09 Jul 2015 14:48:38 GMT