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Leslie Jones Doubles Up for March Madness in Uber Eats Campaign

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Comedian stars in latest 'Tonight I'll Be Eating' campaign from Special Group US and Smuggler's Guy Shelmerdine

Leslie Jones Doubles Up for March Madness in Uber Eats Campaign

One of the first events cancelled in the beginning of the pandemic was last year’s NCAA's March Madness. It’s been a long year waiting, but now it’s back and Uber Eats is bringing fans 'Double the Madness' with BOGO deals all tournament long, and spots featuring actress and comedian Leslie Jones.

The 30-second ad breaks on the 18th of March as part of Uber Eats’ iconic 'Tonight I'll Be Eating' campaign by Special Group.

The ad plays with the contrast between today’s polished and together '2021 Leslie' and her total mess self from 2020. 

As humorous as only Leslie Jones can be, the two Leslies bicker about ordering BOGO (buy one, get one) loaded tots. "You are a mess," says 2021. "Everybody was a mess!" pops 2020.  

'Double the Madness' is the latest installment of Uber Eats' ongoing celebrity match-up campaign, which has included Sir Patrick Stewart and Mark Hamill; Simone Biles and Jonathan Van Ness; and 'Wayne's World's' Mike Myers and Dana Carvey, alongside Cardi B. 

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Client :

VP Global Marketing: Thomas Ranese

Global Executive Creative Director: Danielle Hawley

Head of Marketing, US & Canada: Georgie Jeffreys

Global Head of Brand: Shivram Vaideswaran

Global Executive Producer: Otto Linwood III

Head of Brand Campaigns, U.S. & Canada: Lauren Hussey

Global Creative Director: Natalie Purbrick

Senior Business Affairs Manager: Rashad Suarez

Global Social Media Lead: Chris Jackson

Global Consumer Communications: Lexi Levin Mitchel

Marketing Manager: Vrinda Jhawar

Media Manager: Gracie Childress


Agency :

Founding Partner / CEO: Lindsey Evans

Founding Partner / Managing Director: Cade Heyde

CCO / Partner: Tom Martin

CCO / Partner: Julian Schreiber

CCO / Partner: William Gelner

Executive Creative Director: Dave Horton

Executive Creative Director: Matthew Woodhams-Roberts

Creative Director: Alex Kaplan

Creative Director: Barry Katz

Art Director: Amy Su

Account Director: Evelyn Borgatta

Account Supervisor: Chloe Seitz

Senior Producer: Marisa Wasser

Stills Producer: Jasmine Sarbaz

Business Affairs: Jeff Estow

Celebrity Management :

Celebrity + IP Procurement VP : Matt Fleming

Production :

Director: Guy Shelmerdine

Co-Founder: Patrick Milling-Smith

Co- Founder: Brian Carmody

Executive Producer: Allison Kunzman

Chief Operating Officer: Andrew Colon

Head of Production: Alex Hughes

Producer: Donald Taylor

Edit :

EDITOR: Andy McGraw

EDITOR: Matt Berardi

EDITOR: Dusten Zimmerman (social)

EP: Lauren Bleiweiss

EP: Alaina Zanotti

ASST: Zach Edwards

ASST: Roy Herbert

PRODUCER: Sarah Schachte

VFX :

Color :

Colorist: Dimitri Zola

Color Assist: Taylor Pool

Executive Producer, Color: Meghan Lang

Senior Color Producer: Diane Valera

Associate Producer: Phoebe Torsilieri

Sound + Mix :

Audio Post Studio: Eleven

Mix/Sound Design: Jordan Meltzer

Asst Mixer: Marco Tornillo

Executive Producer: Melissa Elston







Genres: Comedy

Categories: Retail and Restaurants , Food delivery platform

Special Group, Tue, 16 Mar 2021 13:41:53 GMT