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LEROY MERLIN Lightheartedly Settles Dispute over Household Chores

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The home and garden retailer launches a filter that picks the lucky winner for each chore with new initiative by FCB Brasil

LEROY MERLIN Lightheartedly Settles Dispute over Household Chores
Whose turn is it do to the dishes? Or vacuum the house? What about cleaning the bathroom? LEROY MERLIN offers a fun way to settle the dispute over who has to do what, by launching a filter that picks the lucky winner for each chore, with the initiative signed by FCB Brasil.

“Household chores can cause conflicts at home, especially during this quarantine. LEROY MERLIN takes a playful approach to breaking the impasse, with a friendly and fun solution to the problem,” says Ariane de Oliveira Silva, content and social networks manager at Leroy Merlin Brasil.


When two people are discussing how to split the chores, all they have to do is open the Instagram filter together. When they stand side by side, facial recognition kicks in and a little box appears above their heads, showing a spinning list of chores. After 10 seconds, a chore is selected, and an arrow indicates which person gets to do it. The chores include taking out the garbage, sweeping, washing the floor, doing the dishes, cooking, cleaning the refrigerator, doing the laundry, and cleaning the bathroom.


The filter is available on the brand’s Instagram account, and will also be promoted by influencers.

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Client

Client: LEROY MERLIN

Client approval: Ariane Oliveira, Julia Vaz, Licia Soares and Nathan Fonseca

Agency

Advertising Agency: FCB Brasil

Strategy, creative and production: FCB Brasil - Aline Marra, Anna Martha, Bibiana Saldanha, Fabio Simões, Julia Cortizo, Liandra Monteiro, Marina Gouvea, Marcella Vendramini, Marcelo Arteiro, Patricia Melhem, Pedro Dorta, Priscila Áltoé, Rafael Martins, Ramon Ballverdú, Renata Dávila, Ricardo John and Thomaz Ballverdú

FCB Brasil, Mon, 20 Jul 2020 16:39:25 GMT