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Leo’s Extends Connect Model with Launch of Connect Strategy


An integral extension of its specialist communications planning and content division

Leo’s Extends Connect Model with Launch of Connect Strategy

Continuing its commitment to remaining in Beta Mode – Leo Burnett Sydney has redefined its planning offering with the launch of Leo Burnett Connect Strategy.

Leading the new division is head of connect strategy Emma Montgomery, who has been promoted to the role following her success as Head of Connect over the past year. The cross-discipline team will be joined by new strategy directors Emily Taylor, Graham Alvarez and Ross Cameron who bring with them a wealth of experience and diverse talent.

Pete Bosilkovski, managing director, Leo Burnett Sydney, said: “Since its launch in 2014, Connect has been a huge success in solving business problems in the connected world. It has fundamentally changed how we engage with clients and create work. Understanding how we shift and influence consumer behaviour in our connected world is becoming paramount to our creative success. Emma has been instrumental in that success – establishing Connect and rapidly growing the business and her well-deserved promotion recognises those achievements.”

“Our business operates in constant beta mode to ensure we are always evolving and leading the industry as a progressive business. The introduction of Connect Strategy exemplifies our ongoing drive for continuous reinvention.” 

“I am excited to continue the transformation we have made with Connect through to the strategic heart of the business. Connect is all about problem solving in the connected world, helping to craft and deliver creative solutions that positively influence behaviour. Having the expertise we have curated upfront, from brand planning to connections thinking, to data planning, digital, PR, retail and consumer insights specialists, will help us consistently unlock effective solutions that connect people and brands,” said Emma Montgomery, head of connect strategy.

Connect Strategy’s offering includes full service media (buying and planning), social, PR, digital, strategy, shopper, business Consultancy and Data.

The Connect Strategy team includes:

Emma Montgomery is one of the best strategic thinkers in the media industry with over 15 years’ experience in senior leadership roles in three different markets on some of the world’s largest brands including Mars, Samsung and Suncorp Group. As the Head of Connect, Emma was responsible for merging and emerging disciplines in our business including digital, social, PR, data analytics and media. She joined Leo’s to take the helm at Connect in 2014 from her role as Global Director of the Human Experience Centre at Starcom MediaVest Group in New York.

Emily Taylor is an integrated specialist with a background spanning digital, above-the-line and strategic consultancy. She joins Leo’s Connect Strategy from her role as Head of Strategy at Moon Communications Group. She has also worked in Planning Director roles for Publicis Mojo and BMF Advertising, and spent three years as Senior Strategic Planner at AKQA.

Graham Alvarez has worked in strategy for most of the past 10 years, beginning with JWT. Most recently, he spent five years as Senior Strategy Planner at Clemenger BBDO. Rounding out his expertise, Graham also spent a year as Creative Planner at Colenso BBDO in Wellington, New Zealand.

Ross Cameron brings almost a decade’s experience in senior planning roles, including six-and-a-half years with Leo Burnett London. He joins Connect Strategy from Clemenger BBDO where he worked as a Senior Planner for almost three years.

Image (left to right): Pete Bosilkovski and Emma Montgomery.

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Leo Burnett Singapore, Wed, 05 Aug 2015 01:52:51 GMT