2 months ago
Coming to a sitting room near you! Editor Matt Kett and partners Film director Michael Downing collaborate on ‘Mainstream’ with creative from BIMM on this pretentiously-funny spot from Leon’s.
When do you stop becoming ‘mainstream’ and actually become an ‘influencer’? Leon’s takes this ever commonly used term and pokes some fun at it for its campaign 'Mainstream'.
When a couple show off their furniture to their friends, they begin to panic if they have become mainstream, when in fact, they revel in becoming influencers. Much to their friends confusion.
The spot will run through a TV campaign.
Creative Director: Roehl Sanchez
Art Director: Matthew Morris
Copywriter: Sarah Cody
Agency Producer: Sarah Bogue
Production Company: Partners
Director: Michael Downing
Cinematographer: John Houtman
Executive Producer: Aerin Barnes
Line Producer: Jeff Schwartz
Editing Facility: School Editing
Editor: Matthew Kett
Assistant Editor: Adrian Ryan
Colour Facility: RedLab
Colourist: Jason Zukowski
VFX / Finishing Facility: RedLab
Online Artist: Andy Hunter
Audio House: Imprint Music
Producer: Corinne Murray
Categories: Home, Soft FurnishingsSchool Editing, 2 months ago