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Leon Furniture is for Influencers, Not the Mainstream in Latest Campaign

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School Editing and BIMM brings the pretentious nature of influencers to life for 'Mainstream'

Leon Furniture is for Influencers, Not the Mainstream in Latest Campaign

Coming to a sitting room near you! Editor Matt Kett and partners Film director Michael Downing collaborate on ‘Mainstream’ with creative from BIMM on this pretentiously-funny spot from Leon’s. 

When do you stop becoming ‘mainstream’ and actually become an ‘influencer’? Leon’s takes this ever commonly used term and pokes some fun at it for its campaign 'Mainstream'. 

When a couple show off their furniture to their friends, they begin to panic if they have become mainstream, when in fact, they revel in becoming influencers. Much to their friends confusion. 

The spot will run through a TV campaign. 

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Client: Leon’s

Title: Mainstream


Agency: BIMM

Creative Director: Roehl Sanchez

Art Director: Matthew Morris

Copywriter: Sarah Cody

Agency Producer: Sarah Bogue


Production Company: Partners

Director: Michael Downing

Cinematographer: John Houtman

Executive Producer: Aerin Barnes

Line Producer: Jeff Schwartz


Editing Facility: School Editing

Editor: Matthew Kett

Assistant Editor: Adrian Ryan


Colour Facility: RedLab

Colourist: Jason Zukowski


VFX / Finishing Facility: RedLab

Online Artist: Andy Hunter


Audio House: Imprint Music

Producer: Corinne Murray

Categories: Home, Soft Furnishings

School Editing, Thu, 05 Mar 2020 12:49:48 GMT