Leon Furniture is for Influencers, Not the Mainstream in Latest Campaign

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School Editing and BIMM brings the pretentious nature of influencers to life for 'Mainstream'
Leon Furniture is for Influencers, Not the Mainstream in Latest Campaign

Coming to a sitting room near you! Editor Matt Kett and partners Film director Michael Downing collaborate on ‘Mainstream’ with creative from BIMM on this pretentiously-funny spot from Leon’s. 

When do you stop becoming ‘mainstream’ and actually become an ‘influencer’? Leon’s takes this ever commonly used term and pokes some fun at it for its campaign 'Mainstream'. 

When a couple show off their furniture to their friends, they begin to panic if they have become mainstream, when in fact, they revel in becoming influencers. Much to their friends confusion. 

The spot will run through a TV campaign. 

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Client: Leon’s

Title: Mainstream

Agency

Agency: BIMM

Creative Director: Roehl Sanchez

Art Director: Matthew Morris

Copywriter: Sarah Cody

Agency Producer: Sarah Bogue

Production

Production Company: Partners

Director: Michael Downing

Cinematographer: John Houtman

Executive Producer: Aerin Barnes

Line Producer: Jeff Schwartz

Editing

Editing Facility: School Editing

Editor: Matthew Kett

Assistant Editor: Adrian Ryan

Colour

Colour Facility: RedLab

Colourist: Jason Zukowski

Finishing

VFX / Finishing Facility: RedLab

Online Artist: Andy Hunter

Audio

Audio House: Imprint Music

Producer: Corinne Murray

Categories: Home, Soft Furnishings

School Editing, 2 months ago