Leon Furniture is for Influencers, Not the Mainstream in Latest Campaign
Coming to a sitting room near you! Editor Matt Kett and partners Film director Michael Downing collaborate on ‘Mainstream’ with creative from BIMM on this pretentiously-funny spot from Leon’s.
When do you stop becoming ‘mainstream’ and actually become an ‘influencer’? Leon’s takes this ever commonly used term and pokes some fun at it for its campaign 'Mainstream'.
When a couple show off their furniture to their friends, they begin to panic if they have become mainstream, when in fact, they revel in becoming influencers. Much to their friends confusion.
The spot will run through a TV campaign.
