Leon Commissions Realia Marketing to ‘Enable Nano Now’ Strategy

Full-service agency Realia Marketing has been appointed by leon-nanodrugs GmbH, the Munich based specialised product development company, to lead a creative rebrand and handle all PR and marketing activities.

Celebrating its 15th year, Realia’s demonstrable expertise in drug delivery led ‘Leon’ to make the appointment. Leon is a pioneer in nanotechnology offering its clients the opportunity to exploit the value of increased solubility, enhanced bioavailability, and improved stability, for both generic drugs as well as new chemical entities.

Working together, Leon and Realia will raise the company’s profile and demonstrate its credentials through a combination of thought leadership, direct marketing, and events.

Andrea Cusack, CEO of Leon, commented: “The co-operation with Realia Marketing has been very positive so far. We are looking forward to building the relationship and developing further the Leon brand during the coming months.”

Paul Williamson, managing director of Realia Marketing, said: “We’ve built an enviable reputation in the healthcare sector for distilling complicated offers into single minded, accessible and compelling propositions. There are defining moments in history and Leon is ushering in the next one. It truly feels like we’re on the edge of another ‘iPhone moment’. To the benefit of all involved, from pharmaceutical companies to caregivers to patients, Leon are on the verge of making a difference.”