FP7 Doha and Ooredoo, a leading telecommunication company have launched a new campaign which shows how much fun the internet users can have when they dive into the digital world. In a series of immersive videos, viewers are shown a playful side to Leo Messi and local social media influencers as they share a series of unexpected moments.
The integrated “Enjoy the Internet” campaign features Ooredoo’s global brand ambassador and one of the world’s top football stars, Leo Messi, alongside social media influencers from key markets across Ooredoo’s global footprint. In a series of unexpected and highly shareable moments they bring alive a few of the many ways in which people have fun, socialize, shop and express themselves online. In the campaign Messi and social media influencers from key Ooredoo markets become the internet content that they are enjoying on Ooredoo’s network. This unique content is tailored in individual TVCs to include local references for each of Ooredoo’s markets to ensure maximum relevance for the audience in those specific markets.
Representing the MENA and Southeast Asian countries in which Ooredoo operates, social media celebrities include Madjid Bougherra from Algeria, Ahmed Khalil Al Khaldi from Qatar, Mohammed Al- Araimi from Oman, Bader Almotawaa Mutawa from Kuwait, Ahmed Athif from Maldives and Zenn Kyi from Myanmar.
Targeting the ‘connected individual’, the campaign includes 90-second video with a main focus on digital platforms. The video showcases Messi waiting at the airport for his flight while keeping himself entertained through his mobile phone and enjoying uninterrupted high speed, high quality internet by Ooredoo. Messi represents today’s connected individual who wants news, information, entertainment at a touch of a click or swipe without interruptions and Ooredoo will be there to provide that.
The insight behind this campaign was that ‘The things we enjoy and the things we want should come to us uninterrupted. Especially high-speed, high-quality internet – which today, people believe is their right.’
The campaign was launched during the World Cup but will also run for the rest of the year in Qatar, Kuwait, Oman, Algeria, Tunisia, Indonesia, Maldives and Myanmar. Even though it is a digitally focused campaign, the video will also be aired on Local and Pan Arab TV channels, social media, In-flight videos, outdoor digital screens and airports digital screens ensuring maximum reach and engagement.
Made up of localized TVCs, digital content and out-of-home placements the campaign is set to run across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia.