MRM, a leading data science, technology innovation and creatively-driven relationship marketing agency, today announced that Leo Chu has joined the McCann Worldgroup family, taking on the role as managing director of MRM China. Leo reports jointly to Emily Chang, CEO of McCann Worldgroup China, and also to Kate MacNevin, Global Chairwoman & CEO, MRM.
Leo is an industry veteran, starting off his career with leading agencies like AKQA and W+K, and has held various leadership roles in both digital/e-commerce platforms and brands. Previously VP of content & branding of a leading cross-border Tmall Partner, Leo was responsible for operational transformation across content, influencers and social commerce.
Prior to that, Leo was managing director at Stadium Goods, VP of global marketing partnerships at NBA China, and managing director of Tribal DDB. His strong leadership and ability to grow an agency have been widely acknowledged in the market.
MRM China is a consistent winner at Campaign Asia’s China Digital Agency of the Year awards and is recognized in China for its strong creative heritage and data-led innovation. In 2020, MRM Shanghai ranked #2 globally in WARC’s Digital 100 Creative Agencies.
“This is a particularly exciting year for MRM, as we have some new collaborations with fantastic brands like LEGO, IKEA and OPPO,” said Emily Chang, CEO of McCann Worldgroup China. “With Leo joining us at this pivotal moment, we are confident that an integrated McCann Worldgroup will create more value for our clients, through designing holistic O+O customer experiences and integrated digital ecosystems.”
"I’m excited to drive innovation for an impressive list of clients and oversee MRM’s two China offices. It’s a time of positivity and momentum across McCann Worldgroup. I am delighted to join a company that has been named a leader in the Gartner Magic Quadrant Report for the fifth consecutive year and look forward to helping our brands grow meaningful relationships with people,” remarked Leo Chu.