As cities become increasingly more populated and crowded, space is at a premium. The result is a lot of toe-treading and personal space-invading. Whether it’s someone breathing down your neck at the ATM or the 4WD with its wheels over your car park lines, it’s a constant battle to reclaim space.
The human need for personal space is the insight that drives the latest campaign from Honda Australia and Leo Burnett Melbourne. The all-new Honda City will launch nationally under the strategic brand platform ‘Reclaim your personal space in the City.’
Executive Creative Director of Leo Burnett Melbourne, Jason Williams said: “After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire. It should feel like their very own personal sanctuary.”
Honda Australia General Manager Communications and Customer, Jason Miller said; “Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out.”
The Honda City is a compact sedan that’s big on everything, delivering impressive interior space, class-leading boot capacity and advanced smartphone connectivity across the entire range. ‘Reclaim your space’ sets out to differentiate the Honda City in the light car segment by giving it a purpose that will resonate with consumers.
The TV spot shot by The Sweet Shop’s Noah Marshall, aired nationally on Sunday, 4 May. It will be supported with cinema, outdoor, direct, online, social and dealer communications.