Leo Burnett's "MeanStinks"

"MeanStinks," the popular anit-bullying initiative, is launching the "Biggest. Assembly. Ever.," created by Secret in partnership with Leo Burnett Chicago. 

Featuring Disney superstar/Dancing with the Stars competitor Zendaya (who is slated to share her own personal experiences on the subject), the Biggest. Assembly. Ever. will be streaming live at 12:30 p.m. EST (9:30 a.m. PST) straight from Granada Hills Charter High School in Los Angeles. But the initiative won't only effect the Granada Hills community -- this year's MeanStinks initiative will include eight other schools via Google+ producing (you guessed it!) the Biggest. Assembly. Ever. 

And, with October billed as National Bullying Prevention Month, Leo Burnett/Secret's Biggest. Assembly. Ever. will support a great cause at a pertinent time. 

To get your school involved or to participate live in the #GangUpForGood event, visit www.meanstinks.com