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Leo Burnett's "MeanStinks"


Secret calls on Disney star Zendaya for "Biggest. Assembly. Ever."

Leo Burnett's "MeanStinks"



"MeanStinks," the popular anit-bullying initiative, is launching the "Biggest. Assembly. Ever.," created by Secret in partnership with Leo Burnett Chicago. 


Featuring Disney superstar/Dancing with the Stars competitor Zendaya (who is slated to share her own personal experiences on the subject), the Biggest. Assembly. Ever. will be streaming live at 12:30 p.m. EST (9:30 a.m. PST) straight from Granada Hills Charter High School in Los Angeles. But the initiative won't only effect the Granada Hills community -- this year's MeanStinks initiative will include eight other schools via Google+ producing (you guessed it!) the Biggest. Assembly. Ever. 


And, with October billed as National Bullying Prevention Month, Leo Burnett/Secret's Biggest. Assembly. Ever. will support a great cause at a pertinent time. 


To get your school involved or to participate live in the #GangUpForGood event, visit

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Categories: Corporate, Social and PSAs, Safety

Leo Burnett Chicago , Tue, 22 Oct 2013 21:49:05 GMT