Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Leo Burnett’s Latest Homebase Campaign

Creative 740 Add to collection

Ambient campaign makes in-store product offers disappear

Leo Burnett’s Latest Homebase Campaign

Homebase chairs, benches and lamps appear to sink into the ground in a new ambient campaign by Leo Burnett to promote the nationwide Homebase in-store offers. 

 

Specific items were made to look like they were disappearing into the pavement, in a first of its kind installation, which was placed around the Homebase store in Wandsworth last weekend (26th – 28st April), as part of the ‘Going Fast’ campaign.

 

Signage around the installation and product tags attached to each item encourages passers-by to be quick, as the in-store offers are “going fast”.

 

“It’s nice to do something different to catch the eye of passers by – we had some really positive feedback from customers who liked the clever idea. It was really impactful and interesting.” Commented Michelle Raeburn, Local Marketing Manager, Homebase. 

 

The campaign, targeting commuters and weekend shoppers, created a buzz around the store in a new and original way, allowing flexibility and opportunity for roll-out across other stores moving forward.  

 

Credits

 

Project name: Homebase: ‘Going Fast’
Client: Michelle Raeburn, Local Marketing Manager
Brief: Drive footfall in store and awareness of offers available.  
Creative agency: Leo Burnett
Creative Team: Phillip Meyler and Darren Keff
Creative Directors: Jon Fox and Rik Brown
Executive Creative Director: Justin Tindall
Account Team: Victoria Reiz and Dan Gilroy

Planner (Leo Burnett): Matt Watts 
Exposure: In Store

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Leo Burnett London, Mon, 29 Apr 2013 14:14:15 GMT