Leo Burnett London has created the latest ad for Kellogg’s Crunchy Nut in the revitalised ‘The trouble is they taste too good’ campaign.
‘Aliens’, which breaks on March 18th, launches a new variant for the celebrated breakfast cereal, Kellogg’s Crunchy Nut Granola.
Like the previous ads, ‘Dinosaur’ and ‘Snake’, ‘Aliens’ shows the trouble that ensues as a result of Crunchy Nut’s irresistible taste. This commercial takes place in an Area 51 setting, where a group of alien spotters is on the verge of a momentous sighting. Just as aliens step out from a cornfield, one of our heroes warns his colleagues: “Whatever you do, don't make a sound” - after all, this is a life-changing moment for these devoted alien hunters. But Crunchy Nut Granola proves too irresistible, and the same guy that served up himself and his friend as dinosaur fodder in the previous ad cannot resist Crunchy Nut granola - once again spoiling the day.
The 30-second TV advertisement will first air on national TV before making its cinema debut in early May.
The ad was directed by the David Lodge and written and art directed by Ed Morris and Andy Drugan.
Project: Crunchy Nut Granola
Client: Ted Linehan, VP European Marketing, Kellogg Company
Creative agency: Leo Burnett London
Copywriters: Ed Morris & Andy Drugan
Art Directors: Ed Morris & Andy Drugan
Creative Directors: Guy Moore & Tony Malcolm
Executive Creative Director: Justin Tindall
Planner (Creative Agency): Josh Bullmore
Media agency: Carat
Planner (Media Agency): Nick Harper
Production Company: RSA
Director: David Lodge
Production Company Producer: Garfield Kempton
Editor: Colin Sumsion
Music & Sound Design: Aaron at Wave studios
Post Production: Big Buoy
Post Producer: Ian Harland
Agency Producer: Alessia Small
Visual effects: Jim Allen