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Leo Burnett WW Wins Pfizer Account


Agency network to launch heartburn treatment Nexium

Leo Burnett WW Wins Pfizer Account


Pfizer Consumer Health has appointed Leo Burnett Worldwide to launch its heartburn treatment Nexium as it moves from prescription to over-the-counter.

Leo Burnett, which now takes a place on Pfizer's global roster, won the business after a pitch led by its US office with contributions from its London, Paris and Berlin offices.

The Publicis-owned network also partnered with Publicis Healthcare Communications Group for the pitch.

Pfizer also works with Leo Burnett in Taiwan, after appointing it as its creative agency there in 2011.
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Leo Burnett Worldwide, Thu, 21 Feb 2013 11:50:58 GMT