Leo Burnett has a delicious solution to all the excesses at Cannes this year. Cannes newbies, Leo Burnett London creative team, Ben Newman and Milo Williams, came up with a lovely idea so that they could blag an invitation to Cannes. The two intrepid travellers will be driving a specially wrapped pink Leo Cornett ice cream van, from ‘West Kennes to Cannes’.
Ben and Milo will be driving up and down the Croisette to serve fellow Cannes ad folk a classically British and oh so refreshing 99 Flake – several thousand of them in fact.
They say their big farewell from a wet West Kensington today, Friday 15th June, as Leo Burnetters wave them off on their journey through France, Switzerland, Italy and France again.
They’ll be capturing the highs and lows of their adventure on their blog, twitter and instagram and rocking up to all sorts of Leo Burnett events throughout the week. If you want free ice creams at your party, just tweet away and the Leo Cornett will be at your beck and call.
This is going to run and run for Leo Burnett, with a yearly competition to give a young creative team from around the Leo Burnett globe the opportunity to go to Cannes.
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