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Leo Burnett Tailor Made Stimulates the Senses with New Fiat Argo Campaign

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Ads directed by Stink's Tino + Jones show the new Fiat Argo as a sensory experience

Leo Burnett Tailor Made Stimulates the Senses with New Fiat Argo Campaign

To launch the new Fiat Argo and show that driving the car is a sensory experience, Leo Burnett Tailor Made has created a campaign under the concept 'You don’t drive. You feel.'

Directed by Stink Films duo Tino + Jones (Cannes Lions 2015 GP Film winners with 'Leica 100'), the campaign features two films that explore the sensations caused by the car.

More than being watched, it is a movie made to be felt, both in the images and the soundtrack.

The campaign took a month to be produced. There were seven shooting days, 140 hours on set, more than 1,200 metres of scenography, 150,000 litres of water for swimming pools and rainfall, 500 litres of black ink, 200kg of dry ice and almost 10 tons of other materials.

"The most interesting thing about this project was the visual possibilities that the concept allowed us. A very different and brave approach to the car sector," says Jones, from Jones + Tino.

You don’t drive. You feel.
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Music Agency: Antfood

Producer: Lou Schmidt, Pedro Curvello, Vinicius Nunes, Wilson Brown

Production Company

Director: Jones+Tino

Executive Producer: Guilherme Passos, Tico Cruz

Production Company: Stink Films

Producer: Adriano Gobbi, Paula Macedo, Rogerio Maestro

DOP: Juliano Lopes, Douglas Bernardt

Line Production: Editor

Post Production / VFX

Post Production Company: Warriors

Creative Agency

Account Managers: Renata Carazza, Giovanna Rodrigues, Renata Stocco

Agency Production: Maria Fernanda Moura, Celso Groba, Jackeline Neuwirt

Art Buyer: Louise Cristine

Art Directors: Ivan Loos, André Kirkelis, Breno Ribeiro, Ricardo Alonso

Chief Creative Officer: Marcelo Reis

Copywriter: Tomas Correa, Henrique Zirpoli, Fábio Nagano, Renato Ramalho

Creative Agency: Leo Burnett Tailor Made

Digital Team: Denis Gustavo, Pedro Rais, Leonardo Ricciardi, Ana Ceolin

Planners: Tiago Lara, Gustavo Zilles, Leandro Peralta, Livia Wu


Brand: Fiat

Account Director: João Ciaco, Malú Antônio, Adriana Girão, Ana Brant, Karin Betz.

Genres: Visual VFX, Dialogue

Categories: Automotive, Cars

Leo Burnett Tailor Made, Wed, 02 Aug 2017 18:06:59 GMT