Leo Burnett Tailor Made
Wed, 02 Aug 2017 18:06:59 GMT
To launch the new Fiat Argo and show that driving the car is a sensory experience, Leo Burnett Tailor Made has created a campaign under the concept 'You don’t drive. You feel.'
Directed by Stink Films duo Tino + Jones (Cannes Lions 2015 GP Film winners with 'Leica 100'), the campaign features two films that explore the sensations caused by the car.
More than being watched, it is a movie made to be felt, both in the images and the soundtrack.
The campaign took a month to be produced. There were seven shooting days, 140 hours on set, more than 1,200 metres of scenography, 150,000 litres of water for swimming pools and rainfall, 500 litres of black ink, 200kg of dry ice and almost 10 tons of other materials.
"The most interesting thing about this project was the visual possibilities that the concept allowed us. A very different and brave approach to the car sector," says Jones, from Jones + Tino.
Music Agency: Antfood
Producer: Lou Schmidt, Pedro Curvello, Vinicius Nunes, Wilson Brown
Executive Producer: Guilherme Passos, Tico Cruz
Production Company: Stink Films
Producer: Adriano Gobbi, Paula Macedo, Rogerio Maestro
DOP: Juliano Lopes, Douglas Bernardt
Line Production: Editor
Post Production Company: Warriors
Account Managers: Renata Carazza, Giovanna Rodrigues, Renata Stocco
Agency Production: Maria Fernanda Moura, Celso Groba, Jackeline Neuwirt
Art Buyer: Louise Cristine
Art Directors: Ivan Loos, André Kirkelis, Breno Ribeiro, Ricardo Alonso
Chief Creative Officer: Marcelo Reis
Copywriter: Tomas Correa, Henrique Zirpoli, Fábio Nagano, Renato Ramalho
Creative Agency: Leo Burnett Tailor Made
Digital Team: Denis Gustavo, Pedro Rais, Leonardo Ricciardi, Ana Ceolin
Planners: Tiago Lara, Gustavo Zilles, Leandro Peralta, Livia Wu
Account Director: João Ciaco, Malú Antônio, Adriana Girão, Ana Brant, Karin Betz.
Genres: Visual VFX, Dialogue
Categories: Automotive, CarsLeo Burnett Tailor Made, Wed, 02 Aug 2017 18:06:59 GMT