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Leo Burnett Sydney for Energy Australia

Creative 549 Add to collection

New campaign following August rebrand

Leo Burnett Sydney for Energy Australia

 

Following the launch of EnergyAustralia’s rebrand in August, which saw a man catapulting out of a giant 15ft slingshot, comes the new brand campaign, via Leo Burnett Sydney.
 
The campaign, which is being rolled out Australia-wide across TV, online, print, outdoor and cinemas, sees EnergyAustralia employees learning how their customers use energy so they can help them be more energy efficient.
 
 
Continuing with the feel of ‘Slingshot’, the new commercials take a quirky, tongue-in- cheek approach with an underlying dry sense of humour, and a focus on the characters of their employees in action.
 
For them, it’s business as usual. Harmlessly observing and learning from their customers’ energy use. They’re popping up where you least expect it, whether it be in the kitchen, bathroom, or even the jacuzzi, to bring efficient energy solutions to customers.
 
Leo Burnett Sydney has been responsible for all campaign elements, including the new logo and brand identity.
 
View the spots below:
 
 
 
 
 
Credits
 
Credits for Fridge and Treadmill
 
Client: EnergyAustralia
Agency: Leo Burnett, Sydney
Chief Creative Officer: Andy DiLallo
Creative Group Head/Writer: Iggy Rodriguez  
Creative Group Head/Art Director: Justin Carew
Designer: Jason Young
Strategy Director: TC Miles
Executive Producer Broadcast: Margot Fitzpatrick
TV Producer: Wendy Gilles
Group Business Director: Paul Everson
Senior Business Director: Libby Weston-Webb
Snr Business Manager: Neil Duncan
Director: Harold Einstein
Production Company: Station Film
Eric Liney: Production Producer
Curious Film: Production Facilitation
Post: The Mill NYC
Sound Design" Simon Lister, Nylon Studios
Editor: Peter Sciberras, The Butchery
Director of Photography: Vanja Cernjul
 
Credits for Spa
 
Client: EnergyAustralia
Agency: Leo Burnett, Sydney
Chief Creative Officer: Andy DiLallo
Writer: Iggy Rodriguez
Art Director: Justin Carew
Client Services Director: Peter Bosilkovski 
Senior Business Director: Libby Weston-Webb 
Senior Account Manager: Kayleigh Chapman 
Agency TV Producer: Tim Denton
Production Company: Robbers Dog
Director: Adam Stevens
Producer: Helen Hendry
VFX and Post Production: The Editors
VFX Producers: Nicoletta Rousianos
Grade: Ben Eagleton – The Editors
Editor: Peter Whitmore – The Editors
Music Composer: Gerard Fitzgerald
Sound Design: Craig Porteils
Music and Sound Producers: Larissa Coupe 
Music Creative Director: Remesh Sathiah
 
Print Credits
 
Client: EnergyAustralia
Agency: Leo Burnett, Sydney 
Chief Creative Officer: Andy DiLallo 
Art Director: Justin Carew 
Copywriter: Iggy Rodriguez 
Photographer: David Stewart 
Producer: Michelle Brown
 
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Leo Burnett Singapore, Thu, 01 Nov 2012 13:07:47 GMT