Leo Burnett Sydney for Energy Australia

Following the launch of EnergyAustralia’s rebrand in August, which saw a man catapulting out of a giant 15ft slingshot, comes the new brand campaign, via Leo Burnett Sydney.

 

The campaign, which is being rolled out Australia-wide across TV, online, print, outdoor and cinemas, sees EnergyAustralia employees learning how their customers use energy so they can help them be more energy efficient.

 

 

Continuing with the feel of ‘Slingshot’, the new commercials take a quirky, tongue-in- cheek approach with an underlying dry sense of humour, and a focus on the characters of their employees in action.

 

For them, it’s business as usual. Harmlessly observing and learning from their customers’ energy use. They’re popping up where you least expect it, whether it be in the kitchen, bathroom, or even the jacuzzi, to bring efficient energy solutions to customers.

 

Leo Burnett Sydney has been responsible for all campaign elements, including the new logo and brand identity.

 

View the spots below:

 

 

 

 

 

Credits

 

Credits for Fridge and Treadmill

 

Client: EnergyAustralia

Credits for Spa

 

Client: EnergyAustralia

Agency: Leo Burnett, Sydney

Chief Creative Officer: Andy DiLallo

Writer: Iggy Rodriguez

Art Director: Justin Carew

Client Services Director: Peter Bosilkovski 

Senior Business Director: Libby Weston-Webb 

Senior Account Manager: Kayleigh Chapman 

Agency TV Producer: Tim Denton

Production Company: Robbers Dog

Director: Adam Stevens

Producer: Helen Hendry

VFX and Post Production: The Editors

VFX Producers: Nicoletta Rousianos

Grade: Ben Eagleton – The Editors

Editor: Peter Whitmore – The Editors

Music Composer: Gerard Fitzgerald

Sound Design: Craig Porteils

Music and Sound Producers: Larissa Coupe 

Music Creative Director: Remesh Sathiah

 

Print Credits

 

Client: EnergyAustralia

Agency: Leo Burnett, Sydney 

Chief Creative Officer: Andy DiLallo 

Art Director: Justin Carew 

Copywriter: Iggy Rodriguez 

Photographer: David Stewart 

Producer: Michelle Brown