Allstate 'Mayhem is Everywhere' campaign recognised
Leo Burnett/Arc Worldwide took home four awards – one gold, one silver and two bronze – at 4A’s 2012 Jay Chiat Awards. Winners were announced at the 2012 Strategy Festival in New York City. Leo Burnett/Arc Worldwide was the third most awarded network. Leo Burnett Chicago, Toronto and Arc Worldwide shared in last night’s wins.
“The awards are an example of the agency competing - and winning - against the best in the world,” says Mick McCabe, Chief Strategy Officer. “The diversity of the awards underscore the depth of strategic talent residing at the agency, with all the strategic functions from research, analytics, shopper and brand planning contributing to and being recognised as winners.”
The Jay Chiat Awards recognise account planners who possess a strong strategic insight in categories including existing brand, new brand, new product, brand experience, communications/media strategy, social media strategy, design, for good strategy, research innovation and creative technology. This is Leo Burnett’s second consecutive year to win a Jay Chiat award for Allstate’s 'Mayhem is Everywhere' campaign.
Leo Burnett/Arc Worldwide’s 2012 Jay Chiat awards include:
- Campaign for Existing Brand: Allstate “Mayhem is Everywhere” (Leo Burnett Chicago)
- Research Innovation: “ShopperScopeSM: Revolutionizing the Shopper’s Path to Purchase” (Leo Burnett/Arc Worldwide)